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How to Write a Bibliography – Examples in MLA Style. Please note, all entries should be typed double-spaced. In order to keep this Web page short,single rather than double space is used here. Essay Of John? See Bibliography Sample Page for a properly double-spaced Bibliography or Works Cited sample page. Examples cited on scarlet letter summary, this page are based on the authoritative publication from MLA. If the example you want is not included here, please consult the MLA Handbook, or ask the writer to Essay about Kennedy, look it up for you. Format for entries: A single space is used after any punctuation mark. When dividing a long word or URL onto two lines, put hyphen, slash, or period at and Miguel Essay the end of the line. Do not add a hyphen to a URL that was not originally there. Never begin a new line with a punctuation mark. Double-space all lines in a bibliography entry.
Do not indent the first line of a bibliography entry, indent second and subsequent lines 5 spaces, or 1/2? (1.25 cm) from the left margin. Please see Chapter 11. Guidelines on How to Write a Bibliography for details. When writing a bibliography, remember that the about Biography purpose is to brothers, communicate to the reader, in about Kennedy a standardized manner, the sources that you have used in Jealousy in Villains of sufficient detail to be identified. If you are unable to find all the Essay about Biography Kennedy necessary information, just cite what you can find. Click here to who is heracles, see a selection of Common Abbreviations used in documentation. For a complete list of Common Scholarly Abbreviations used in Essay Biography Fitzgerald parentheses, tables, and documentation, please go to Section 7.4 of the 6th edition of the MLA Handbook.
Bell, Stewart. The Martyr’s Oath: The Apprenticeship of a Homegrown Terrorist . Mississauga, ON: Wiley, 2005. Biale, David, ed. Cultures of the Jews: A New History . New York: Schocken, 2002. Bowker, Michael. Fatal Deception: The Untold Story of Asbestos: Why It Is Still Legal. and Still Killing Us . N.p.: Rodale, 2003. N.p. = No place of publication indicated.
Capodiferro, Alessandra, ed. Who Is Heracles? Wonders of the World: Masterpieces of Architecture from. 4000 BC to the Present . Vercelli: White Star, 2004. Cross, Charles R. Room Full of Mirrors: A Biography of Jimi Hendrix . New York: Maltin, Leonard, ed. About Of John Kennedy? Movie Video Guide 2002 Edition . New York: New American, 2001. Meidenbauer, Jorg, ed.
Discoveries and Inventions: From Prehistoric to Jealousy in Villains Different Essay, Modern Times . Lisse: Rebo, 2004. Puzo, Mario. The Family: A Novel . Completed by Carol Gino. Essay Of John Kennedy? New York: Harper, 2001. Rowling, J.K.
Harry Potter and the Chamber of of a pull would be, Secrets . New York: Scholastic, 1999. —. Harry Potter and the Prisoner of Azkaban . Thorndike, ME: Thorndike, 2000. Suskind, Ron. The Price of Loyalty: George W. Bush, the White House, and Essay about of John Fitzgerald, the Education of. Paul O’Neill . New York: Simon, 2004. If your citation is from one volume of a multivolume work and each volume has its own title, you need cite only the actual volume you have used without reference to other volumes in the work. Example: The Bourgeois Experience: Victoria to Freud comes in Jealousy of Works 5 volumes, written by Peter Gay. (Title of Vol. Essay? 1: Education of the Senses ) Gay, Peter. Scarlet Plot? Education of the Senses . New York: Norton, 1999.
(Title of Vol. 2: The Tender Passion) Gay, Peter. The Tender Passion . New York: Oxford UP, 1986. (Title of Vol. 3: The Cultivation of Hatred ) Gay, Peter. The Cultivation of Hatred . London: Harper, 1994. (Title of Vol. 4: The Naked Heart ) Gay, Peter.
The Naked Heart . Biography Fitzgerald Kennedy? New York: Norton, 1995. (Title of in Villains of Different Essay, Vol. 5: Pleasure Wars ) Gay, Peter. Biography Kennedy? Pleasure Wars . New York: Norton, 1998. 2. Book with two authors or editors: Bohlman, Herbert M., and Mary Jane Dundas. The Legal, Ethical and and Miguel Altieri Essay, International. Environment of Business . 5th ed. Cincinnati, OH: West, 2002. Bolman, Lee G., and Terrence E. Deal. Leading with Soul: An Uncommon Journey.
of Spirit . Rev. ed. San Francisco: Jossey-Bass, 2001. Calvesi, Maurizio, and Lorenzo Canova, eds. Rejoice! 700 Years of Art for the Papal. Jubilee . New York: Rizzoli, 1999. Cohen, Andrew, and of John, J.L.
Granatstein, eds. Trudeau’s Shadow: The Life and Legacy. of Pierre Elliott Trudeau . Toronto: Random, 1998. Heath, Joseph, and Andrew Potter. The Rebel Sell: Why the Culture Can’t Be Jammed . 2nd ed. In Villains Of Different Works Essay? Toronto: Harper, 2005. Llewellyn, Marc, and Lee Mylne. Frommer’s Australia 2005 . Hoboken, NJ: Wiley, 2005.
Summers, Anthony, and Robbyn Swan. Sinatra: The Life . Biography Of John? New York: Knopf, 2005. Book prepared for an example of a factor be, publication by two editors: Shakespeare, William. The Tragedy of Hamlet, Prince of Denmark . Ed. Barbara A. Mowat and Paul Werstine. New York: Washington. 3. Book with three authors or editors: Clancy, Tom, Carl Stiner, and Tony Koltz. Shadow Warriors: Inside the Special. Forces . New York: Putnam, 2002.
Hewitt, Les, Andrew Hewitt, and Luc d’Abadie. The Power of Focus for College. Students . Deerfield Beach, FL: Health Communications, 2005. Larsson, Mans O., Alexander Z. Speier, and Jennifer R. Weiss, eds. Let’s Go: Germany 1998 . New York: St. Essay About Of John? Martin’s, 1998. Palmer, R.R., Joel Colton, and Lloyd Kramer. A History of the Modern World: To 1815 . 9th ed. New York: Knopf, 2002.
Suzuki, David, Amanda McConnell, and Maria DeCambra. The Sacred Balance: A Visual Celebration of Our Place in Nature . Vancouver: Greystone, 2002. 4. M&s Choices? Book with more than three authors or editors: You have a choice of listing all of the authors or editors in Essay Biography Kennedy the order as they appear on Agroecology Essay, the title page of the Biography Kennedy book, or use “et al.” from the Latin et alii, or et aliae , meaning “and others” after the first author or editor named. Nelson, Miriam E., Kristin R. Baker, Ronenn Roubenoff, and Lawrence Lindner.
Strong Women and Men Beat Arthritis . New York: Perigee, 2003. Nelson, Miriam E., et al. Strong Women and Men Beat Arthritis . New York: Hogan, David J., et al., eds. The Holocaust Chronicle: A History in Words and Pictures . Lincolnwood, IL: International, 2000. Pound, Richard W., Richard Dionne, Jay Myers, and James Musson, eds. Canadian. Facts and Dates . 3rd ed. Markham, ON: Fitzhenry, 2005. Pound, Richard W., et al., eds.
Canadian Facts and who is heracles, Dates . 3rd ed. Markham, ON: Rogerson, Holly Deemer, et al. Words for Students of English: A Vocabulary. Series for ESL . Vol. 6. Biography Of John Fitzgerald Kennedy? Advanced Level ESL. Pittsburgh, PA: U of Pittsburgh P, 1989. 5. Book with compilers, or compilers and editors:
McClay, John B., and Wendy L. Matthews, comps. and in Villains of Different, eds. Corpus Juris Humorous: A Compilation of Outrageous, Unusual, Infamous and Witty Judicial Opinions. from 1256 A.D. to the Present . Essay Fitzgerald Kennedy? New York: Barnes, 1994. O’Reilly, James, Larry Habegger, and Sean O’Reilly, comps. and eds. Danger: True Stories of define, Trouble and Survival . San Francisco: Travellers’ Tales, 1999. Teresa, Mother. About Biography Fitzgerald Kennedy? The Joy in m&s choices Loving: A Guide to about Biography of John, Daily Living with Mother Teresa . Comp. Jaya Chaliha and Edward Le Joly. M&s Choices? New York: Viking, 1997.
Note abbreviation: comp. = compiler or compiled by. 6. Book with no author or editor stated: Maclean’s Canada’s Century: An Illustrated History of the People and Events. That Shaped Our Identity . Toronto: Key, 1999. Microsoft PowerPoint Version 2002 Step by Step . Redmond, WA: Perspection, 2001. The Movie Book . London: Phaidon, 1999. With Scott to Essay about, the Pole: The Terra Nova Expedition 1910-1913 . Photographs of. Herbert Ponting.
New York: BCL, 2004. 7. Book with one author, translated by another: Muller, Melissa. Anne Frank: The Biography . Trans. Rita and Robert Kimber. New York: Metropolitan, 1998. 8. Work in an anthology, a collection by several authors, with one or more editors and/or compilers: Fox, Charles James. “Liberty Is Order, Liberty Is Strength.” What Is a Man? 3,000 Years of Wisdom on the Art of Manly Virtue. Ed.
Waller R. Newell. New York: Harper, 2001. 306-7. Wilcox, Robert K. “Flying Blind.” Danger: True Stories of Trouble and Survival . Comp. and ed. James O’Reilly, Larry Habegger, and Sean O’Reilly. San Francisco: Travellers’ Tales, 1999. 211-22. 9. Article in an encyclopedia with no author stated: “Nazi Party.” New Encyclopaedia Britannica . 1997 ed.
“Tajikistan.” World Book Encyclopedia of People and Places . 2000 ed. 10. Article in an encyclopedia with an author: If the encyclopedia is well known and articles are arranged alphabetically, it is not necessary to indicate the volume and page numbers. Plot Summary? If the encyclopedia is not well known, you must give full publication information including author, title of article, title of encyclopedia, name of about of John Fitzgerald, editor or edition, number of volumes in the set, place of publication, publisher and year of publication.
Kibby, Michael W. “Dyslexia.” World Book Encyclopedia . Scarlet Letter Plot Summary? 2000 ed. Midge, T. “Powwows.” Encyclopedia of North American Indians . Ed. D.L. Birchfield. 11 vols. About Biography Of John Kennedy? New York: Cavendish, 1997. 11. Article in a magazine, journal, periodical, newsletter, or newspaper with no author stated: “100 Years of Dust and Glory.” Popular Mechanics Sept. 2001: 70-75. “Celestica to Repair Palm Handhelds.” Globe and Mail [Toronto] 29 Oct.
2002: B6. “E-Money Slips Quietly into Oblivion.” Nikkei Weekly [Tokyo] 22 Jan. 2001: 4. “McDonald’s Declines to Jealousy in Villains Different, Fund Obesity Education on Danger of Eating Its Food.” National Post [Toronto] 18 Apr. 2006: FP18.
“Pot Use Doubled in of John Fitzgerald Kennedy Decade, Study Says: 14% Smoked Up in the Past Year.” Toronto Star. 25 Nov. 2004: A18. “Secondhand Smoke Reduces Kids’ IQs.” Buffalo News 23 Jan. 2005: I6. 12. Article in a magazine, journal, periodical, newsletter, or newspaper with one or more authors: Use “+” for pages that are not consecutive. Example: When numbering pages, use “38-45” if page numbers are consecutive. Use “A1+” if article begins on page A1, contains more than one page, but paging is not consecutive.
For page numbers consisting of more than 3 digits, use short version if it is clear to the reader, e.g. 220-268 may be written as 220-68, but 349-560 must be written in full. Note also that there is no period after the month. The period in “Mar.” is for the abbreviation of March. If there are 4 or less letters in the month, e.g. May, June, and July, the months are not abbreviated. If the publication date is July 18, 2005, citation will be 18 July 2005. Where a journal or magazine is a weekly publication, “date, month, year” are required. Where a journal or magazine is a monthly publication, only who is heracles, “month, year” are needed. Where a newspaper title does not indicate the location of publication, add the city of publication between square brackets, e.g.
Daily Telegraph [London]. Square brackets are used to Essay of John Fitzgerald Kennedy, enclose a word (or words) not found in the original but has been added by you. An article in a scholarly journal is treated somewhat differently: Nielsen, Laura Beth. “Subtle, Pervasive, Harmful: Racist and Sexist Remarks in. Public as Hate Speech.” Journal of Social Issues 58.2 (2002): 265. The above citation shows: Author’s name, Article title, Name of scholarly journal (underlined), Volume number, Issue number, Year of publication (in parentheses), and Page number.
If the article is accessed online, add Access date and URL at an example pull factor the end, see 23. About Biography Of John Fitzgerald Kennedy? Internet citations, or citing electronic sources (e). Bogomolny, Laura. “Boss Your Career.” Canadian Business 13-16 Mar. 2006: 47-49. Cave, Andrew. “Microsoft and Sun Settle Java Battle.” Daily Telegraph [London]
Cohen, Stephen S., and J. Bradford DeLong. “Shaken and Stirred.” Atlantic Monthly. Jan.-Feb. 2005: 112+. Coleman, Isobel. “Women, Islam, and the New Iraq.” Foreign Affairs Jan.-Feb. 2006: 24+.
Daly, Rita. Plot? “Bird Flu Targeting the Young.” Toronto Star 11 Mar. 2006: A1+. Dareini, Ali Akbar. “Iranian President Defends Country’s Nuclear Ambitions.” Buffalo News. Hewitt, Ben. “Quick Fixes for Everyday Disasters.” Popular Mechanics Nov. 2004: 83-88.
Johnson, Linda A. About Fitzgerald Kennedy? “Fight Flu with Good, Old Advice from Mom.” Buffalo News. 10 Oct. Define? 2004: A1-2. Mather, Victoria. “In Tiger Country.” Photos by James Merrell. Town Country Travel. Fall 2004: 102-111. Mohanty, Subhanjoy, and Ray Jayawardhana. “The Mystery of Brown Dwarf Origins.” Scientific American Jan. 2006: 38-45. Petroski, Henry. “Framing Hypothesis: A Cautionary Tale.” American Scientist Jan.-Feb. Plungis, Jeff, Ed Garsten, and Mark Truby. Biography Of John Kennedy? “Caremakers’ Challenge: Green, Mean.
Machines.” Detroit News and Free Press Metro ed. 12 Jan. 2003: 1A+. Sachs, Jeffrey D. “A Practical Plan to End Extreme Poverty.” Buffalo News 23 Jan. 2005: I2. Saletan, William. “Junk-Food Jihad.” National Post [Toronto] 18 Apr. 2006: A18.
Thomas, Cathy Booth, and Tim Padgett. “Life Among the Ruins.” Time 19 Sept. 2005: 28+. Wolanski, Eric, Robert Richmond, Laurence McCook, and Hugh Sweatman. “Mud, Marine Snow and Coral Reefs.” American Scientist Jan.-Feb. Jealousy In Villains Of Different Works Essay? 2003: 44-51. Wolanski, Eric, et al. “Mud, Marine Snow and Coral Reefs.” American Scientist. Jan.-Feb. 2003: 44-51. 13.
Article from SIRS (Social Issues Resources Series): Suggested citation example from SIRS: Bluestone, Barry, and Irving Bluestone. “Workers (and Managers) of the World Unite.” Technology Review Nov.-Dec. Essay Biography Of John Fitzgerald Kennedy? 1992: 30-40. Reprinted in WORK . (Boca Raton, FL: Social Issues Resource Series, 1992), Article No. 20. Bluestone, Barry, and Irving Bluestone. “Workers (and Managers) of the World Unite.” Technology Review Nov.-Dec.
1992: 30-40. Work . Ed. Scarlet Plot Summary? Eleanor Goldstein. Vol. 5. Boca Raton: SIRS, 1992. Art. 20. Put in Essay about Biography of John square brackets [ ] important information you have added that is not found in the source cited.
Build-a-Bear. Advertisement. 7 Feb. 2005 http://www.buildabear.com/shop/default.aspx. GEICO. Advertisement. Newsweek 16 Jan. 2006: 92. IBM. Advertisement. Who Is Heracles? Globe and Mail [Toronto] . 29 Oct.
2002: B7. Toyota. Advertisement. Atlantic Monthly . Jan.-Feb. 2005: 27-30. 15. Essay About Biography? Booklet, pamphlet, or brochure with no author stated:
Diabetes Care: Blood Glucose Monitoring . Burnaby, BC: LifeScan Canada, 1997. 16. Booklet, pamphlet, or brochure with an author: Zimmer, Henry B. Canplan: Your Canadian Financial Planning Software . Calgary, AB: May use short forms: Rev. (Review), Ed. (Edition, Editor, or Edited), Comp. (Compiled, Compiler). Creager, Angela N.H. “Crystallizing a Life in an example of a would be Science.” Rev. of Rosalind Franklin: The. Dark Lady of DNA , by Brenda Maddox. American Scientist Jan.-Feb. 2003: 64-66.
Dillon, Brenda. Essay Biography Fitzgerald Kennedy? “Hana’s Suitcase.” Rev. of Hana’s Suitcase , by Karen Levine. Professionally Speaking June 2003: 36. Foley, Margaret. “Measured Deception.” Rev. of The Measure of All Things: The. Seven-Year Odyssey and Hidden Error That Transformed the World, by Ken Alder. Discover Nov. 2002: 77. Groskop, Viv. “Chinese Torture – at Five.” Rev. of The Binding Chair, by who is heracles, Kathryn. Harrison. International Express 6 June 2000, Canadian ed.: 37.
Hoffman, Michael J. “Huck’s Ironic Circle.” Rev. of The Adventures of Huckleberry. Finn , by Mark Twain. Modern Critical Interpretations of Mark Twain’s. Adventures of Huckleberry Finn, ed. Harold Bloom. New York: Chelsea, Iragui, Vicente. Rev. of Injured Brains of Medical Minds: Views from Within , comp. and ed. Essay About Biography? Narinder Kapur.
New England Journal of Medicine 26 Feb. In Villains Of Different Works Essay? 1998: Neier, Aryeh. “Hero.” Rev. of Defending Human Rights in Russia: Sergei Kovalyov, Dissident and Essay, Human Rights Commissioner, 1969-2003 , by who is heracles, Emma Gilligan. New York Review of Books 13 Jan.
2005: 30-33. Onstad, Katrina. “A Life of Pain and Essay about of John Fitzgerald, Paint.” Rev. of Frida , dir. Of A Pull Factor Would Be? Julie Taymor. National. Post [Toronto] 1 Nov. 2002: PM1+. Redekop, Magdalene. “The Importance of Being Mennonite.” Rev. of A Complicated. Kindness, by Miriam Toews. Essay Biography Kennedy? Literary Review of Canada Oct. 2004: 19-20.
Simic, Charles. “The Image Hunter.” Rev. of Joseph Cornell: Master of Dreams , by. Diane Waldman. New York Review 24 Oct. 2002: 14+. 18. CD-ROM, DVD: See also 35. Tape Recording: Cassette, Movie/Film on VHS or DVD (Digital Videodisc), Videocassette, Filmstrip. A Place in the Sun . Dir. George Stevens. In Villains Of Works? 1951.
DVD. Paramount, 2001 . Encarta 2004 Reference Library . CD-ROM. Microsoft, 2003 . Encarta 2004 Reference Library Win32 . Educ. ed. Essay Biography Of John Fitzgerald Kennedy? DVD. Microsoft, 2003. LeBlanc, Susan, and Cameron MacKeen. “Racism and the Landfill.” Chronicle-Herald. 7 Mar. 1992: B1. Of A Be? CD-ROM. SIRS 1993 Ethnic Groups. Vol.
4. Art. 42. Links 2003: Championship Courses . CD-ROM. Microsoft Game Studios, 2002. YellowPages.city: Toronto-Central West Edition , 1998. CD-ROM. Montreal: 19. Computer service – e.g. About Biography Kennedy? BRS, DIALOG, MEAD, etc.:
Landler, Mark. “Can U.S. Companies Even Get a Bonjour?” New York Times , Late Ed. – Final Ed., 1. 2 Oct. 1995. DIALOG File 472, item 03072065. When citing a definition from a dictionary, add the abbreviation Def. after the word. If the word has several different definitions, state the number and/or letter as indicated in the dictionary. “Mug.” Def.
2. The New Lexicon Webster’s Encyclopedic Dictionary of the. English Language . Canadian ed. Wright Brothers? 1988. Short forms may be used, e.g. dir. (directed by), narr. (narrated by), perf. (performers), prod. (produced by), writ. About Biography Of John Fitzgerald? (written by). M&s Choices? A minimal entry should include title, director, distributor, and year of release. About Fitzgerald? May add other information as deemed pertinent between the title and the distributor. If citing a particular person involved in Agroecology and Miguel Essay the film or movie, begin with name of that person.
Charlie and the Chocolate Factory . Dir. Tim Burton. Based on book by Roald Dahl. Perf. Johnny Depp. Warner, 2005. Depp, Johnny, perf. Charlie and the Chocolate Factory . Fitzgerald Kennedy? Dir. Tim Burton.
Based on m&s choices, book. by Roald Dahl. Warner, 2005. Burton, Tim, dir. Charlie and Essay about of John Kennedy, the Chocolate Factory . Based on book by Roald Dahl. Perf. Johnny Depp. Warner, 2005. Monster-in-Law . Dir.
Robert Luketic. Writ. Anya Kochoff. Prod. Define Wright? Paula Weinstein, Chris Bender, and J.C. Spink. Perf. Jennifer Lopez and Jane Fonda. New Line, 2005. Nanny McPhee . Dir. Kirk Jones. Essay Biography Kennedy? Based on Nurse Matilda Books Writ.
Christianna. Brand. Prod. Lindsay Doran, Tim Bevan, and Eric Fellner. Perf. An Example Pull Factor Would? Emma Thompson, Colin Firth, and Angela Lansbury. Universal, 2005. One Hour Photo . About? Writ. and dir. Mark Romanek. Agroecology And Miguel? Prod.
Christine Vachon, Pam Koffler, and Stan Wlodkowski. Perf. Robin Williams. Fox Searchlight, 2002. Titanic . Dir., writ., prod., ed. James Cameron. Prod. Jon Landau. Twentieth. Century Fox and Paramount, 1997.
The Tuxedo . Biography Fitzgerald? Dir. An Example Factor Would? Kevin Donovan. Biography Of John Fitzgerald? Prod. John H. Williams, and Adam Schroeder. Perf. Jackie Chan and Jennifer Love Hewitt. DreamWorks, 2002. Cite government document in the following order if no author is stated: 1) Government, 2) Agency, 3) Title of publication , underlined, 4) Place of publication, 5) Publisher, 6) Date. Canada. Minister of Indian Affairs and Northern Development. Gathering Strength:
Canada’s Aboriginal Action Plan . Ottawa: Minister of Public Works and. Government Services Canada, 2000. United States. National Council on Disability. Carrying on the Good Fight – Summary Paper from Think Tank 2000 – Advancing the Civil and Human. Rights of People with Disabilities from Diverse Cultures . Washington: Note: GPO = Government Printing Office in Washington, DC which publishes most of the U.S. federal government documents. In citing a Congressional Record, abbreviate and underline the scarlet term, skip all the details and indicate only the date and page numbers.
Example – for the following record: United States. Fitzgerald? Personal Responsibility and Work Opportunity Reconciliation Act of Agroecology Essay, 1996 . PL 104-193. Congressional Record. Washington: GPO, July 31, 1996. Cong. Rec . 31 July 1996: 104-193. For examples on how to cite more complicated government documents, please see Section 5.6.21 in MLA Handbook for Writers of Essay Biography Fitzgerald Kennedy, Research Papers, 6th ed.
23. Internet citations, or citing electronic sources: Basic components of an Internet citation: 2) “Title of Agroecology Essay, Article, Web page or site” in quotation marks. 3) Title of about Biography Fitzgerald Kennedy, Magazine, Journal, Newspaper, Newsletter, Book, Encyclopedia, or Project , underlined. 5) Indicate type of material, e.g. advertisement, cartoon, clipart, electronic card, interview, map, online posting, photograph, working paper, etc. if not obvious. 6) Date of article, of Web page or site creation, revision, posting, last update, or date last modified. 7) Group, association, name of forum, sponsor responsible for Web page or Web site. 8) Access date (the date you accessed the Web page or site). 9) Complete Uniform Resource Locator (URL) or network address in be angle brackets. Note: An exception is made in referencing a personal e-mail message where an individual’s e-mail address is Kennedy omitted for privacy reasons.
Skip any information that you cannot find anywhere on who is heracles, the Web page or in the Web site, and carry on, e.g. Biography Fitzgerald? if your Internet reference has no author stated, leave out the author and begin your citation with the title. Always put your access date just before the URL which is placed between angle brackets or “less than” and “greater than” signs at the end of the citation. Generally, a minimum of three items are required for an Internet citation: Title, Access Date, and URL. If the URL is too long for a line, divide the address where it creates the Jealousy in Villains of Different Works Essay least ambiguity and confusion, e.g. do not divide a domain name and end with a period such as geocities . Do not divide a term in the URL that is made up of combined words e.g. About Biography? SchoolHouseRock . Who Is Heracles? Never add a hyphen at Fitzgerald the end of the line to m&s choices, indicate syllabical word division unless the hyphen is actually found in the original URL. Copy capital letters exactly as they appear, do not change them to lower case letters as they may be case sensitive and be treated differently by some browsers. Remember that the about Biography Fitzgerald Kennedy purpose of indicating the URL is for who is heracles, readers to be able to access the Web page. Accuracy and clarity are essential. a. Internet citation for an advertisement: IBM. Advertisement.
23 Mar. 2003 http://www.bharatiyahockey.org/2000Olympics/ TheraTears. Advertisement. 2003. 8 May 2004 http://www.theratears.com/dryeye.htm. b. Internet citation for an article from an Essay about Biography Fitzgerald Kennedy, online database (e.g. SIRS, eLibrary), study guide, magazine, journal, periodical, newsletter, newspaper, online library subscription database service, or an scarlet summary, article in PDF with one or more authors stated:
Bezlova, Antoaneta. About? “China to Formalize One-Child Policy.” Asia Times Online . 24 May 2001. 10 Oct. 2005 http://www.atimes.com/china/CE24Ad02.html. Clifford, Erin. Wright? “Review of Neuropsychology.” SparkNotes . 10 Oct. 2005. Machado, Victoria, and George Kourakos. IT Offshore Outsourcing Practices in Canada . Essay About Biography Of John? Ottawa: Public Policy Forum, 2004. 10 Oct. 2005 http://www.ppforum.com/ow/it_outsourcing.pdf. Marshall, Leon. Pull Factor? “Mandela in Retirement: Peacemaker without Rest.” 9 Feb.
2001. National Geographic 10 Oct. Essay About Kennedy? 2005 http://news.nationalgeographic.com/news/ Thomason, Larisa. “HTML Tip: Why Valid Code Matters.” Webmaster Tips. Newsletter . Dec. Agroecology And Miguel Altieri Essay? 2003. NetMechanic.
10 Oct. 2005 http://www.netmechanic.com/ If using an online library subscription database service, add the name of the service, the name of the library or library system, plus the location of the library where the database is accessed, e.g.: Gearan, Anne. “Justice Dept: Gun Rights Protected.” Washington Post . 8 May 2002. SIRS. Kennedy? Iona Catholic Secondary School, Mississauga, ON. 23 Apr. Of A Factor Be? 2004. Note: 8 May 2002 = date of publication, 23 Apr.
2004 = date of Fitzgerald, access. M&s Choices? Indicate page numbers after publication date if available, e.g. 8 May 2002: 12-14. Leave out page numbers if not indicated in source. Pahl, Greg. “Heat Your Home with Biodiesel”. Mother Earth News . 12 Jan. 2003. eLibrary Canada. Twin Lakes Secondary School, Orillia, ON. 10 Apr.
2006. Note: If citing the above source but information is obtained from accessing eLibrary at about Fitzgerald Kennedy home, leave out the location of the school. Pahl, Greg. “Heat Your Home with Biodiesel”. Mother Earth News . Agroecology Altieri Essay? 12 Jan. 2003. eLibrary Canada.
10 Apr. Essay Biography Kennedy? 2006. http://www.proquestk12.com. c. Internet citation for would be, an article from an Essay of John Fitzgerald Kennedy, online encyclopedia: Duiker, William J. “Ho Chi Minh.” Encarta Online Encyclopedia . Agroecology And Miguel? 2005. Microsoft. 10 Oct. 2005. “Ho Chi Minh.” Encyclop?dia Britannica . 2005.
Encyclop?dia Britannica Premium Service. 9 Oct. 2005 http://www.britannica.com/eb/article-9040629. “Royal Shakespeare Company (RSC).” Britannica Concise Encyclopedia . 2005. Encyclop?dia Britannica.
8 Oct. 2005 http://concise.britannica.com/ebc/article?eu=402567. d. Internet citation for an article from an online magazine, journal, periodical, newsletter, or newspaper with no author stated: “Childcare Industry ‘Should Welcome Men’.” BBC News Online: Education .7 June 2003. 10 Oct. 2005 http://news.bbc.co.uk/1/low/education/2971310.stm. “Taiwan: A Dragon Economy and the Abacus.” BrookesNews.Com . 8 Dec.
2003. 10 Oct. 2005 http://www.brookesnews.com/030812taiwan.html. e. Internet citation for an article in a scholarly journal: Nielsen, Laura Beth. “Subtle, Pervasive, Harmful: Racist and Sexist Remarks in. Public as Hate Speech.” Journal of Social Issues 58.2 (2002), 265-280. Essay Biography Kennedy? 7 June 2003. f. Internet citation for a cartoon, chart, clipart, comics, interview, map, painting, photo, sculpture, sound clip, etc.: “Islamic State of define, Afghanistan: Political Map.” Map. Atlapedia Online . 1993-2003.
Latimer Clarke. 7 June 2003 http://www.atlapedia.com/online/maps/ Kersten, Rick, and Pete Kersten. “Congratulations!” Electronic card. Blue Mountain Arts . 2000. 7 June 2003 http://www.bluemountain.com/ Lee , Lawrence. Interview. JournalismJobs.com . Feb. 2003. 10 Oct.
2005. Schulz, Charles. “Peanuts Collection – Snoopy Cuddling Woodstock.” Cartoon. Art.com . 25 Apr. 2004 http://www.art.com/asp/sp.asp?PD=10037710RFID=814547. “Woodhull, Victoria C.” American History 102 Photo Gallery. Essay Of John Kennedy? 1997. Jealousy? State. Historical Society of Wisconsin.
10 Oct. 2005 http://us.history.wisc.edu/ g. Internet citation for an e-mail (email) from an individual, a listserve, an organization, or citation for an article forwarded from an online database by Essay about Biography of John Fitzgerald, e-mail: Barr, Susan I. “The Creatine Quandry.” Bicycling Nov. Letter Plot Summary? 1998. EBSCOhost Mailer. E-mail to E. Interior. 11 May 2003. Kenrick, John. Essay Biography Fitzgerald Kennedy? “Re: Link to Musicals101.com.” E-mail to I. Lee.
10 May 2003. “NEW THIS WEEK for September 8, 2005.” E-mail to author. 8 Sept. 2005. PicoSearch. “Your PicoSearch Account is Reindexed.” E-mail to John Smith. h. Internet citation for an online government publication:
Canada. Office of the Auditor General of Canada and the Treasury Board. Secretariat. Factor? Modernizing Accountability Practices in the Public Sector . 6 Jan. 1998. Biography Kennedy? 10 Oct. 2005 http://www.tbs-sct.gc.ca/rma/account/ United States. National Archives and Records Administration. The Bill of Rights . 29 Jan.
1998. 10 Oct. 2005 http://www.archives.gov/exhibit_hall/ i. Internet citation for an online posting, forum, letter to the editor: Kao, Ivy. “Keep Spreading the Word.” Online posting. 4 June 2003.
Reader Responses, Opinion Journal, Wall Street Journal Editorial Page . Scarlet Summary? 10 Oct. 2005. Seaside Harry . “My Friend Drove My Car with the Parking Brake On!” Online. posting. 10 Oct. Essay Biography Kennedy? 2005.
PriusOnline.com Forum Index – Prius – Technical . 10 Oct. 2005 http://www.priusonline.com/viewtopic.php?t=6298highlight=. j. Internet citation for an online project, an information database, a personal or professional Web site: The MAD Scientist Network . 1995-2001 or 30 Feb. 1906.
Washington U. School of Medicine. 10 Oct. 2005. http://www.madsci.org. O’Connor, J.J., and E.F. Robertson. “John Wilkins.” Feb. 2002. U of St. Andrews, Scotland. Altieri Essay? 10 Oct.
2005 http://www-history.mcs.st-andrews.ac.uk/history/ Officer, Lawrence H. “Exchange Rate between the United States Dollar and Forty. Other Countries, 1913 -1999.” Economic History Services, EH.Net, 2002. 13 Apr. 2006 http://www.eh.net/hmit/exchangerates/.
Savill, R. Biography Fitzgerald? Richard. Letter Plot? “Jazz Age Biographies.” The Jazz Age Page . Essay Kennedy? 23 Oct. 2000. 12 Apr. 2006 http://www.btinternet.com/ Sullivan, Danny. “Search Engine Math.” 26 Oct. 2001. Search Engine Watch . 10 Apr. 2006 http://www.searchenginewatch.com/facts/math.html. Wurmser, Meyrav, and Yotam Feldner. “Is Israel Negotiating with the Hamas?”
Inquiry and Analysis No. 16. M&s Choices? 23 Mar. 1999. The Middle East Media and. Research Institute. 10 Oct. 2005 http://memri.org/bin/articles.cgi? k. Essay Biography Kennedy? Internet citation for a software download:
It is not essential to include the who is heracles file size. Do so if preferred by Essay Fitzgerald, your instructor. RAMeSize . Vers. 1.04. 15K. 24 Sept. 2000. Blue Dice Software. 12 Oct. 2004. l. Internet citation for a speech taken from a published work with an editor:
Lincoln, Abraham. Pull Factor Would? “The Gettysburg Address.” 19 Nov. 1863. About Kennedy? The Collected Works of. Abraham Lincoln . Ed. Roy P. Basler. New Brunswick, NJ: Rutgers UP, 1955. Abraham Lincoln Online. 10 Oct. 2005 http://showcase.netins.net/ m. Internet citation for a work translated and edited by another:
Augustine, Saint, Bishop of Hippo. Confessions Enchiridion . Trans. and of Works Essay, ed. Albert C. Outler. 1955. Dallas, TX: Southern Methodist U. Digitized 1993. 10 Oct. 2005 http://www.ccel.org/a/augustine/confessions/ Blair, Tony. Essay About Biography Of John? Interview. Prime Minister’s Office. 31 May 2003.
13 Apr. 2006. Chirac, Jacques. In Villains Works Essay? Interview. Time 16 Feb. 2003. 10 Oct. 2005. Longin, Hellmut. Telephone interview. 3 May 2006. Neilsen, Jerry. E-mail interview. 28 Apr. 2006. Wyse, Randall. Personal interview. 24 July 2005.
State name of speaker, title of lecture in quotes, conference, convention or sponsoring organization if known, location, date. Bradley, Vicki. “Marriage.” Agnes Arnold Hall, U of Houston. About Of John Kennedy? 15 Mar. 2003. Wilson-Smith, Anthony. “Hello, He Must Be Going.” Editorial. Maclean’s 26 Aug. 2002: 4. Lange, Rick. “U.N. Has Become Ineffective and Ought to Be Disbanded.” Letter. Buffalo. News 23 Jan.
2005: I5. Woods, Brede M. Letter. Newsweek 23 Sept. 2002: 16. Kolbert, Elizabeth. “Six Billion Short: How Will the Mayor Make Ends Meet?” Letter. New Yorker 13 Jan. 2003: 33-37. Geens, Jennifer. Reply to letter of Bill Clark.
Toronto Star 29 Sept. 2002: A1. A letter you received from John Smith: Smith, John. Letter to the author. And Miguel Essay? 15 June 2005. Twain, Mark. “Banned in Concord.” Letter to Charles L. Essay About Biography Of John Fitzgerald Kennedy? Webster. 18 Mar. 1885. Letter 850318 of Mark Twain . An Example Of A Factor Would? Ed. Jim Zwick.
2005. 10 Oct. 2005. Treat citation as if it is about of John Fitzgerald Kennedy a book with no author stated. Indicate if the citation is for a chart or a map. 2004 Andex Chart . Chart. Windsor, ON: Andex, 2004. Canada . Map.
Ottawa: Canadian Geographic, 2003. “Dallas TX.” Map. 2005 Road Atlas: USA, Canada, Mexico . Greenville, SC: Michelin, 2005. Components: 1) Name of composer. 2) Title of ballet, music or opera, underlined, 3) Form, number and key not underlined. Beethoven, Ludwig van. Fur Elise. Strauss, Richard. Traumerei , op.
9, no. 4. Components for a published score, similar to a book citation: 1) Name of in Villains of Essay, composer. About Biography Fitzgerald? 2) Underline title of who is heracles, ballet, music, opera, as well as no. and Biography Fitzgerald, op., important words capitalized, prepositions and conjunctions in lower case. 3) Date composition written. 4) Place of of Works, publication: 5) Publisher, 6) Date of Essay about Biography of John Kennedy, publication. Chopin, Frederic. Mazurka Op. Jealousy In Villains Of Essay? 7, No. About? 1 . New York: Fischer, 1918. Ledbetter, Huddie, and John Lomax.
Goodnight, Irene . 1936. New York: Spencer, 1950. Stier, Walter C. Sweet Bye and who is heracles, Bye . London: Paxton, 1953. Weber, Carl Maria von. Invitation to the Dance Op. 65 . Kennedy? 1819. M&s Choices? London: Harris, 1933. 29. Painting, photograph, sculpture, architecture, or other art form.
Components for Essay about Biography of John, citing original artwork: 1) Name of artist. 2) Title of artwork, underlined. 3) Date artwork created. 4) Museum, gallery, or collection where artwork is housed; indicate name of owner if private collection, 5) City where museum, gallery, or collection is located. Ashoona, Kiawak.
Smiling Family . 1966. McMichael Canadian Art Collection, Brancusi, Constantin. The Kiss . 1909. Tomb of T. Scarlet? Rachevskaia, Montparnasse. The Great Sphinx . [c. 2500 BC]. Giza. Ingres, Jean-Auguste-Dominique. Odalisque . 1814.
Louvre Museum, Paris. Raphael. The School of Athens . 1510-11. Stanza della Segnatura, Vatican Palace, Rude, Francois. La Marseillaise . 1833-36. Arc de Triomphe, Paris. Components for Essay of John Fitzgerald, artwork cited from a book: 1) Name of artist. 2) Underline title of artwork.
3) Date artwork created (if date is uncertain use [c. 1503] meaning [circa 1503] or around the Agroecology and Miguel year 1503). 4) Museum, art gallery, or collection where artwork is house, 5) City where museum, gallery, or collection is located. 6) Title of book used. 7) Author or editor of book. 8) Place of publication: 9) Publisher, 10) Date of publication. 11) Other relevant information, e.g. About Fitzgerald? figure, page, plate, or slide number. Abell, Sam. Japan . 1984. Agroecology Altieri Essay? National Geographic Photographs: The Milestones . By Leah Bendavid-Val, et al. Washington, DC: National Geographic, 1999.
Carr, Emily. A Haida Village . About Of John Kennedy? [c. Jealousy Of Different Works Essay? 1929]. Of John Fitzgerald? McMichael Canadian Art Collection, Kleinburg, ON. The McMichael Canadian Art Collection . By Jean Blodgett, et al. Toronto: McGraw, 1989. 134. Kasebier, Gertrude. The Magic Crystal . [c. 1904].
Royal Photographic Society, Bath. A Basic History of Art . By H.W. Janson and Anthony F. Janson. Englewood Cliffs, NJ: Prentice, 1991. 412. Leonardo, da Vinci. Mona Lisa (La Gioconda) . [c. 1503-5]. Louvre Museum, Paris.
Favorite Old Master Paintings from the pull would be Louvre Museum . New York: Abbeville, 1979. 31. Michelangelo. David . 1501-04. Accademia di Belle Arti, Florence. The Great. Masters . Essay Kennedy? By Giorgio Vasari.
Trans. Gaston Du C. de Vere. New York: Park Lane, 1986. 226. Sullivan, Louis. Wainright Building . 1890-91. St. Louis, MO. A Basic History of Art . By H.W. Jealousy Different Essay? Janson and Anthony F. Janson.
Englewood Cliffs, NJ: Prentice, Tohaku, Deme. Ko-omote Female Mask . Essay Biography Kennedy? Edo period [1603-1867], Japan. An Example Of A Be? Naprstek. Museum, Prague. The World of Masks . Essay About? By Erich Herold, et al. Trans. Dusan. Zbavitel. London: Hamlyn, 1992.
207. Vanvitelli, Luigi, and Nicola Salvi. Chapel of St. John the Baptist . 1742-51. Sao Roque, Lisbon. By Rolf Toman, ed. Baroque: Architecture, Sculpture, Painting . Cologne: Konemann, 1998. 118. Components for a personal photograph: 1) Subject (not underlined or put in define wright quotes).
2) Name of person who took the photograph. 3) Date photograph taken. War in Iraq: Operation Iraq Freedom on CNN. Personal photograph by author. Great Wall of China, Beijing, China. Personal photograph by Cassy Wyse. 28 July 2005.
Components: 1) Patent inventor(s) or owner(s). Essay About Fitzgerald? 2) Title of patent. 3) Issuing country and patent number. 4) Date patent was issued. Arbter, Klaus, and Guo-Qing Wei. “Verfahren zur Nachfuhrung eines Stereo-Laparoskope.
in der minimal invasiven Chirurgie.” German Patent 3943917. July 1996. “Conversion of Calcium Compounds into Solid and who is heracles, Gaseous Compounds.” US Patent 5078813. Kamen, Dean L., et al. “Transportation Vehicles and Methods.” US Patent 5971091. 31.
Performance: (ballet, concert, musical, opera, play, theatrical performance) Disney’s The Lion King . By Roger Allers and Irene Mecchi. Dir. Julie Taymor. Music and lyrics by Elton John and Tim Rice. Princess of Wales Theatre,
Toronto. 9 June 2002. The Hobbit . By J.R.R. Tolkien. Dir. Kim Selody. Perf. Herbie Barnes, Michael. Simpson, and Chris Heyerdahl. Living Arts Centre, Mississauga, ON.
The Nutcracker . By Pyotr Ilyich Tchaikovsky. Chor. and Libretto by James. Kudelka. Cond. Ormsby Wilkins and about Biography Fitzgerald, Uri Mayer. National Ballet of. Canada. Hummingbird Centre, Toronto. 30 Dec. 1999.
Phantom of the Opera . Letter Summary? By Andrew Lloyd Webber. Lyrics by Charles Hart. Dir. Harold Prince. Based on novel by Gaston Leroux. Pantages Theatre, Toronto. About Biography? 20 Sept. 1998. The Shanghai Acrobats . By Incredible!
Acrobats of China. Living Arts Centre, Mississauga, ON. 4 Mar. 2005. Components: 1) Title of episode, underlined; or in m&s choices quotes if appropriate. 2) Title of Biography of John Fitzgerald, program, underlined. 3) Title of series.
4) Name of network. 5) Radio station or TV channel call letters, 6) City of local station or channel. M&s Choices? 6) Broadcast date. The CFRB Morning Show . By Ted Woloshyn. Essay Biography Fitzgerald? CFRB Radio, Toronto. 12 Sept. 2003. Law and Order . Prod. Wolf Film, Universal Television. NBC Television Network.
WHEC, Rochester, NY. 16 Oct. 2002. “New Threat from Osama?” By Jim Stewart. Of A Factor? CBS News . WBEN, Buffalo. “New York Museum Celebrates Life of Essay Biography Fitzgerald Kennedy, Einstein.” By Martha Graybow. Reuters, New York. WBFO, Buffalo. 13 Nov.
2002. “The Nightmare Drug.” By Bob McKeown, Linden MacIntyre, and Hana Gartner. The Fifth Estate . Who Is Heracles? CBC, Toronto. 16 Oct. 2002. “U.S.: Tape Sounds Like Bin Laden.” AP, Washington, DC. On Your Side . WGRZ-TV, Buffalo.
13 Nov. 2002. 33. Recording – Music CD, LP, magnetic tape: 1) Name of author, composer, singer, or editor. 2) Title of song (in quotation marks). 3) Title of recording (underlined). 4) Publication medium (LP, CD, magnetic tape, etc.). 5) Edition, release, or version. 6) Place of publication: Publisher, Date of publication.
If citing from Internet, see Item 23. Backstreet Boys. Larger than Life . Millennium. CD. Exclusive Management by. The Firm, Los Angeles, CA. Mastered by Tom Coyne, Sterling Sound, NYC. Burch, Marilyn Reesor. Mosaic . CD. Writ., dir. and prod.
Marilyn Reesor. Burch. Choirs dir. Don and Catherine Robertson. Kennedy? Barrie, ON: Power. Plant Recording Studio, n.d. Burch, Marilyn Reesor. Mosaic . CD. Writ., dir. and who is heracles, prod. Marilyn Reesor. Burch.
Choirs dir. Don and Catherine Robertson. Barrie, ON: Power. Plant Recording Studio, [c. 1997]. Note: “n.d.” means “no date” available. [c. 1997] means “circa 1997.” McDonald, Michael. Biography Of John Fitzgerald? No Lookin’ Back . LP. Prod.
Michael McDonald and. Ted Templeman. Engineered and mixed by R. ThinkPad ACP Patch for ThinkPad 600, 770, and 770E . Diskette. Of Different? Vers. 1.0. Tape Recording: Cassette, DVD (Digital Videodisc), Filmstrip, Videocassette. Covey, Stephen R. Living the 7 Habits: Applications and Insights . Cassette. tape recording read by author. New York: Simon, Audio Div., 1995. Ginger . About Biography Fitzgerald? Solid Ground.
Cassette tape recording from album Far Out . Who Is Heracles? Vancouver: Harry Potter and the Prisoner of about Fitzgerald, Azkaban . Dir. Alfonso Cuar o n. Based on novel. by J.K. Rowling. Perf. Daniel Radcliffe, Rupert Grint, and Emma Watson.
DVD. Warner, 2004. Jane Austen’s Emma . Videocassette. Meridian Broadcasting. New York: New Video Group, 1996. Kicking Screaming . An Example Of A? Dir. Jesse Dylan. Writ. Leo Benvenuti and Steve Rudnick.
Perf. Will Ferrell and Robert Duvall. DVD. Universal, 2005. The Sisterhood of the Traveling Pants . Dir. Ken Kwapis. Based on novel by. Ann Brashares.Perf. Amber Tamblyn, America Ferrera, Blake Lively, and Alexis Bledel. DVD.
Warner, Dungaree, 2005. Super Searching the Web . Videocassette. Lancaster, PA: Classroom Connect, The Wizard of Biography Kennedy, Oz . Pull? Dir. Victor Fleming. Based on book by Lyman Frank Baum. Perf. Judy Garland, Frank Morgan, Ray Bolger, Bert Lahr, Jack Haley, Billie Burke, Margaret Hamilton, Charley Grapewin, and the Munchkins.
MGM, 1939. VHS. Warner, 1999. State author, title of unpublished dissertation or thesis in Essay about Biography of John Kennedy quotes, label Diss. or MA thesis, name of university, and year. Elmendorf, James. “The Military and the Mall: Society and Culture in Long Beach, California.” BA.
thesis. Hampshire College, 1995. Jackson, Marjorie. “The Oboe: A Study of Its Development and Use.” Diss. Jealousy In Villains Of Different Works? Columbia U, 1962.
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10 Tips for Writing the College Application Essay. No subject is Essay about Biography Kennedy more fraught with anxiety for the high school senior than the essay on the college application. Whether it is m&s choices as bizarre as the University of Chicago's How do you feel about Wednesday?; University of Essay about Biography, Pennsylvania's You have just completed your 300-page autobiography. Please submit page 217.; or Tufts University's Are We Alone?—or whether it is Jealousy of Works a more mundane question about a formative experience you've had in your life, or about some controversial social or political issue, students tremble at the very thought of writing the essay and being judged on it. About Of John Fitzgerald? Get updates from U.S. News, including newsletters, rankings announcements, new features and special offers. We wondered what tips could be offered to ease the pain. For advice, we turned to visiting blogger Jonathan Reider, director of college counseling at San Francisco University High School, who before that was the senior associate director of admissions (and humanities instructor) at letter Stanford University. He should know; he's been on Essay of John both sides of the high school/college door. Here are his 10 best tips. 1. Be concise.
Even though the m&s choices Common Application main essay has only Biography Fitzgerald, a suggested minimum of 250 words, and no upper limit, every admissions officer has a big stack to read every day; he or she expects to spend only a couple of minutes on the essay. If you go over and Miguel Altieri Essay, 700 words, you are straining their patience, which no one should want to do. Essay About Fitzgerald Kennedy? 2. In Villains Of Essay? Be honest. Don't embellish your achievements, titles, and offices. Essay Of John Fitzgerald? It's just fine to be the copy editor of the newspaper or the treasurer of the Green Club, instead of the wright brothers president. Not everyone has to be the Biography Fitzgerald Kennedy star at everything. You will feel better if you don't strain to inflate yourself. 3. Be an individual. In writing the essay, ask yourself, How can I distinguish myself from those thousands of others applying to College X whom I don't know—and even the ones I do know? It's not in your activities or interests. If you're going straight from high school to college, you're just a teenager, doing teenage things.
It is your mind and how it works that are distinctive. How do you think? Sure, that's hard to explain, but that's the key to the whole exercise. 4. Brothers? Be coherent. Obviously, you don't want to babble, but I mean write about Essay Fitzgerald Kennedy, just one subject at a time. Don't try to cover everything in an essay. Doing so can make you sound busy, but at the same time, scattered and superficial. The whole application is a series of who is heracles, snapshots of what you do.
It is inevitably incomplete. The colleges expect this. Biography Kennedy? Go along with them. 5. Be accurate. I don't mean just use spell check (that goes without saying). Attend to the other mechanics of define brothers, good writing, including conventional punctuation in the use of commas, semi-colons, etc. If you are writing about Dickens, don't say he wrote Wuthering Heights. If you write about Essay about Biography, Nietzsche, spell his name right. 6. Be vivid.
A good essay is often compared to a story: In many cases it's an anecdote of an in Villains, important moment. Provide some details to help the reader see the setting. Use the names (or invent them) for the other people in the story, including your brother, teacher, or coach. This makes it all more human and humane. It also shows the Essay Biography Kennedy reader that you are thinking about his or her appreciation of your writing, which is something you'll surely want to do. 7. Be likable. Colleges see themselves as communities, where people have to get along with others, in dorms, classes, etc. Are you someone they would like to Altieri have dinner with, hang out with, have in a discussion section? Think, How can I communicate this without just standing up and Essay about Biography Fitzgerald, saying it, which is corny. Subtlety is good.
8. Be cautious in your use of humor. You never know how someone you don't know is going to respond to you, especially if you offer something humorous. Humor is always in the eye of the beholder. Be funny only if you think you have to. Then think again.
9. Be controversial (if you can). Define Wright Brothers? So many kids write bland essays that don't take a stand on anything. It is fine to write about politics, religion, something serious, as long as you are balanced and thoughtful. About Kennedy? Don't pretend you have the final truth. And don't just get up on your soapbox and spout off on a sensitive subject; instead, give reasons and arguments for your view and an example would be, consider other perspectives (if appropriate). Colleges are places for the discussion of ideas, and about Biography of John, admissions officers look for m&s choices, diversity of mind. Of John Kennedy? 10. Be smart. Agroecology Essay? Colleges are intellectual places, a fact they almost always keep a secret when they talk about their dorms, climbing walls, and how many sports you can play. It is helpful to show your intellectual vitality. Essay Biography Kennedy? What turns your mind on?
This is not the same thing as declaring an intended major; what matters is scarlet letter summary why that subject interests you. Essay Of John Kennedy? © Copyright 2010 Professors' Guide LLC. All rights reserved. Federal Investigation Fuels Amateurism Debate. The debate over if and how college athletes should be paid got new legs after a federal investigation alleged fraud and bribery schemes at marquee national programs. Maximize Study Abroad as Premed Student. Students can strengthen their medical school applications through foreign experiences. Top Universities With Rolling Admissions.
Eighty-three ranked schools evaluate college applicants on a first-come, first-served basis, U.S. News data show. Master SAT Command of Evidence Items. Students will find this question type in Agroecology Altieri Essay the reading and writing and language sections of the exam. Washington College Road Trip: University of Washington. Discover what it's like to attend this public institution in Seattle. Washington College Road Trip: Gonzaga University.
Learn what it's like to Essay about Biography of John Fitzgerald Kennedy attend this Spokane, Washington school. Take a College Road Trip to Washington. Find out who is heracles, what it's like to attend college in this Northwestern state. Washington College Road Trip: Whitman College. Discover what it's like to attend this school in Walla Walla, Washington. Washington College Road Trip: University of Essay about Fitzgerald, Puget Sound. Learn what it's like to attend this Tacoma, Washington school. Pitino Is 'Coach-2' in Federal Court Documents.
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A solid plan is necessary to Essay Fitzgerald Kennedy help found your company and ensure that your goals remain on track over time. Your plan can and will change as you encounter the m&s choices, unpredictable variables that come with starting your own company. If you have an existing company, crafting a solid plan is equally important if you’re hoping to Essay Biography Fitzgerald attract investment and who is heracles expand your company beyond the limits you’ve already reached. Your business strategy should account for Essay about of John Fitzgerald the next 3-5 years in advance, and cover every aspect of m&s choices your industry, including the Biography Fitzgerald Kennedy, critical relation between marketing and sales to your company’s finances. Your plan should include the following sections before you submit it to investors. Click each accordion to letter plot read a how-to guide for each chapter: “How to Write a Business Plan” Table of Contents: How to Write the Executive Summary. The executive summary contains all of the essential information about what makes your business strong and worthy of investment . It covers the major highlights of the rest of your plan’s chapters. The goal is to briefly tell your reader what your company will do, where you want to take it, and why your business idea will be successful. If you are seeking financing, the executive summary is your first opportunity to Biography Kennedy grab a potential investor’s interest.
The executive summary will be the first chapter of your business plan, though it’s actually the last section that you should write . First, you’ll need to do heavy research to ensure that your plan is sound before you can write the executive summary. This section will be different depending on if you are an established business or a new startup. A startup company’s executive summary will need to be interesting and convincing to capture the attention of investors. Your company will lack the historical data and trends that existing companies are able to provide, but there are strategies to mitigate these factors. First, you’ll need to briefly explain who you are, the background of your management team, and your reasoning behind starting a business in your chosen niche.
Secondly, you’ll need to demonstrate that you’ve done quality research that supports how you’ve conceptualized your business. Investors know that talk is cheap – do you have the data and analysis to back up your claims? Even in a standard plan, the executive summary for an existing business has no set template, although there are several suggested guidelines that you can find around the web. We suggest the who is heracles, following basic template – feel free to add or subtract sections according to your own needs: Summary Management Team Products and Services Customers Marketing and Sales Financial Forecast Financing Requirements (optional) Describe the purpose of the plan (e.g.; to raise a specific amount of debt financing to expand a store location) as well an overview of the company (name, location, company type, products sold, founder(s) and founding date). Describe the key milestones or objectives that you want to achieve with this business (these are the tangible results in Essay about of John Fitzgerald which you use to Agroecology and Miguel prove success of the venture). This statement should be concise and to the point. Summarize the members of the management team, including highlights of their expertise and experience . Describe how each member contributes to the success of the Essay Biography Fitzgerald Kennedy, organization. Keep this section brief, as you will go into m&s choices more detail in the Products and about of John Fitzgerald Services section.
Products and Services. Describe the products and services you are providing and who the competitors are within the industry . Keep this section brief, as you will go into more detail in in Villains of Different Works the Products and Essay Fitzgerald Services section. Describe whom your customer groups are and whom your key customers are , as well as how you will market to them. Keep this section brief, as you will go into more detail in the Market section. Describe briefly how you will market your product or service. Summarize the major points in the Marketing and Sales chapter, which may include market positioning, pricing, promotion, and distribution. Summarize the define wright brothers, most important points from the Financial Plan section here. About Biography Kennedy. This should include your sales forecasts and of a factor would be projected expenses as well as the logic behind the projections. If you are a new company, describe when you expect to turn a profit . If you are an Essay Kennedy existing company, highlight past financial performance.
7. Financing Requirements (Optional) Summarize the amount of factor equity and/or debt financing that you are seeking, when you need it, the use of the funds, and when you expect to reach your next milestone event and/or start paying back the loan. Keep this at an overview level , as you will go into more detail later on in other chapters. Note: This is a complex question that you cannot answer until you complete your plan, so it is highly recommended you work your way through the entire writing process first . In particular, complete the financial planning process before attacking this section. Only then will you be able to Essay Fitzgerald Kennedy identify the amount of money you will need to raise. With these sections fleshed out, you’ve finished your executive summary. How to Write the Company and Financing Chapter. The company and define wright finance section of about Fitzgerald Kennedy your plan is important, because introducing the management team is critical for both start-ups and established companies alike. Investors will use this information to gauge the future likelihood of m&s choices success. Company and Financing Sections. Company Overview Management Team Required Funds (optional) Exit Strategy (optional) Mission Statement (optional) Company History (optional) Location and of John Fitzgerald Facilities (optional)
There are many variations and approaches on how to lay out the m&s choices, various components of a business plan. Our approach for the company overview section is to provide the reader with the company’s legal information, address and a brief description of the company’s history. Since there are follow up sections in this chapter that over Essay Biography Kennedy go the company’s location and history in more detail, you will want to keep this short (2-3 sentences). A BRIEF PRIMER ON COMPANY TYPES. The optimal company type is best determined by a credible Attorney. The primer below is meant only to explain the Altieri Essay, broad differences between the most common company types. A sole proprietorship, according to the IRS: “A sole proprietor is someone who owns an unincorporated business by him or herself.” While the most simple to set up and about Biography of John Kennedy the most common, there is a significant drawback: you will be personally liable for any obligations. Brothers. So for about of John example, if you sell someone a cupcake and they sue you because they found a hair in it, and you lose in of a pull factor would be court, the creditors can legally go after your personal possessions – such as the Essay Biography Kennedy, roof over your head. A partnership, according to factor would be the IRS: “A partnership is the relationship existing between two or more persons who join to carry on a trade or business. About Of John Kennedy. Each person contributes money, property, labor or skill, and expects to share in Jealousy in Villains of Works Essay the profits and Essay about of John Kennedy losses of the company.”
A partnership has certain advantages compared to a LLC, such as not needing to file formation documents when setting up a partnership, and not needing to file dissolution documents if dissolving the partnership. Jealousy In Villains Different Works. However, similar to sole proprietorships, partners in a partnership have unlimited liability for the company’s debts and liabilities. Limited Liability Partnerships (LLPs) LLPs are different from traditional partnerships in that there are two classes of of John Fitzgerald partners: (1) General partners that have full management and control but also full personal liability and (2) Limited partners that have no personal liability beyond their investment in m&s choices the partnership interest. Limited partners are often times “silent partners” that wish to about Biography of John Kennedy invest in Jealousy of Essay the venture but limit their exposure to liability. A corporation is a separate legal entity owned by shareholders. A corporation is commonplace for businesses that anticipate seeking venture capital financing. The downside to Biography Fitzgerald Kennedy a corporation is the problem of “double taxation” since the corporation’s profits is taxed at m&s choices, the corporate level, and then any dividends distributed to shareholders are then taxed again at the personal level. You can elect a special tax status with the IRS to have your corporation not be taxed at the corporate level (instead, it would be taxed as a pass-through entity).
Some of the drawbacks include not being able to about Fitzgerald have more than 100 shareholders , and not being able to have non-US citizens/residents. A popular choice among many small businesses , a LLC limits the member’s personal liability and who is heracles only taxes profits at the individual level (acts as a pass-through entity). Describe the type of company you plan to open, along with the about of John, registered name you plan to use. Explain your rationale – for Agroecology and Miguel Altieri example, if you are starting a company where you plan on seeking venture capital financing, then you will want to start a C-Corporation as majority of VCs will insist on this legal structure. If you have a home office/no dedicated business address. Include your current office setup and Essay your future office plans once your company expands, if applicable. For start-ups, and especially those seeking financing, the Management Team section is Agroecology and Miguel, especially critical. With the of John Fitzgerald Kennedy, lack of history, there is little investors can go by to gauge the summary, future success of a venture. The question lenders and investors will ask: Why should we trust your team with our money? You must demonstrate your team’s ability to execute on the stated goals. About Of John Fitzgerald. To accomplish this, you should highlight:
Background of each member of the management team (education, relevant work experience, etc.) Roles and responsibilities within the company. Tip: Don’t include details about members of the Management Team that are not relevant to scarlet letter plot the reader. Essay Of John Fitzgerald Kennedy. Everything presented should reinforce why your team is the right team to execute on the company’s vision. If you have an established business the m&s choices, information you want to present is the about Biography, same. Keep in Agroecology mind, however, that you also want to demonstrate that your team has the capability to manage growth of the company. As a company grows from start-up to established business, the management team must also change. They must be able to manage employees, institute standardized systems, and ensure the business’s ability to scale operations while keeping profitability stable. If you already have a Board of Directors and/or Advisory Board, list these individuals and a brief description. In a publically trading company the Essay Biography of John Fitzgerald, Board of Directors is Agroecology Altieri, elected by Essay Kennedy, the shareholders and is the define brothers, highest authority in the management of the Essay Fitzgerald, company.
For our purposes (context of a private company that is most likely a startup or small but growing business), a Board of define wright Directors is Essay of John Kennedy, comprised of investor(s), founder(s), CEO and independent board member(s) who have substantial business and industry experience. A Board of Director’s typical responsibility is to set broad policies for the company, determine compensation for company management, and approve annual budgets. An advisory board is a group of business leaders that can help guide your company and provides it with assistance when needed. Choose individuals with knowledge in your industry and an example of a factor would be are willing to play a role in your company . Essay Biography Of John. While some advisors are compensated, it comes down to a case-by-case basis, frequently depending on how much time the member is committed to your company. Tips on building your Advisory Board:
Choose a well-respected and well-known individual as the first member of of Works your Advisory Board. This will help you to Essay about of John Fitzgerald recruit other members of the Board. Choose individuals that have strengths and relationships your business will need. Letter Plot Summary. As your business evolves, so will the about Fitzgerald Kennedy, members of your Advisory Board. M&s Choices. Feel free to shake up the line up over time. In this section you will tell the reader how much money you need to raise, what you are going to use it for, and how you got to Essay of John Fitzgerald Kennedy the requested amount. Important note: This is and Miguel, a complex question that you cannot answer until you complete your plan, so it is highly recommended you work your way through the entire writing process and in Essay about of John Fitzgerald particular, complete the financial planning process. Only then will you be able to identify the amount of money you will need to raise. There are two primary financing options: equity and debt.
The primary difference between equity and debt financing is that debt financing is essentially a loan that is backed by who is heracles, your assets or via a personal guarantee. If your company is already in existence and has trading history, then you may also secure a loan off of Essay about of John your receivables. In contrast, equity financing is essentially you exchanging a stake in your company for define wright a specific sum of Essay Biography Fitzgerald Kennedy money from an investor . M&s Choices. Therefore, the amount you are able to raise from investors comes down to Essay Biography Fitzgerald Kennedy how much they value your company. Agroecology And Miguel Altieri. There are three fundamental questions every savvy investor will ask you: Cool idea, how do you make money with it? How much money do you need, and why and when? What do you think your company is worth? If you are seeking financing (regardless of its equity or debt), that most likely means that your financial model shows your company taking a loss in Essay about Biography Fitzgerald the initial stages, followed by break-even and subsequent profitability.
The money you are seeking to raise will simply allow you to have enough cash to cover the initial period where you will be taking a loss so that you can eventually make a profit. This is who is heracles, a simplification; you may be raising money to Essay about Fitzgerald Kennedy further grow your company, which may already be profitable. Or you might use the financing to who is heracles get your product to Biography Kennedy the next stage in its product development lifecycle (i.e.; milestone event). But the scarlet plot summary, general concept is the about Biography of John Fitzgerald, same; the Agroecology and Miguel Altieri Essay, investment you are seeking bolsters your company’s cash position , allowing it to grow revenue and/or profitability. Cool idea, how do you make money with it? / How much money do you need, and why and when? The financial statements provide the answer to the first two questions (which is why we recommend you complete your plan first). About Of John Fitzgerald. To answer how much money you need, analyze the of a pull be, cash flow statement to determine the about Fitzgerald Kennedy, cumulative cash flow. The lowest point on this curve will tell you what your maximum financing needs are , and at what point in time. What do you think your company is worth?
The third question is Jealousy in Villains Different Essay, much harder to answer, especially for a new company. At the Essay about Biography, end of the day it really comes down to what an investor thinks your company is Jealousy Works, worth (which is more art than science). About Biography Of John Fitzgerald. However, there are three popular methods of valuing a company that can help you come up with a valuation to facilitate the negotiation. Cost approach (asset based approach) The cost approach seeks to determine a company’s value by analyzing the market value of its assets. In other words, in this approach the company is worth the sum of all its assets if they were to be liquidated . This approach may be appropriate for some industries such as real estate where the asset value may actually be worth more than the going concern value (present value of future cash flows generated by the asset).
However, for many companies the value of its branding and reputation, along with its ability to generate profits, will exceed the who is heracles, value of its assets. The market approach seeks to determine a company’s value by analyzing recent sales of similar assets, with the theory that valuations of similar companies can serve as a good proxy. Fitzgerald Kennedy. This is who is heracles, a common approach in the real estate industry. The income approach seeks to determine a company’s value by about Biography Fitzgerald, using its expected profit over time and then placing a value on that future stream of income in today’s terms . Since there is inherent uncertainty with a future stream of income, there are numerous ways to m&s choices discount that expected income to account for risk. Now you have all the pieces to of John complete the equation. You have the amount of money you need by looking at scarlet summary, cumulative cash flow.
You also have an of John idea of how much money your company will be worth. Equation to determine how much equity you should offer: Equity to offer = Company Valuation / Money needed. If raising debt, you are not exchanging equity for who is heracles cash. Instead, you should focus on Essay of John Fitzgerald Kennedy the loan’s interest rate and payment schedule. Make sure you will be turning a profit that is both large enough and soon enough to ensure there is no delinquency on servicing the loan. For equity financing, answer the following: Investment amount needed When you need it How much time it will buy you / When you expect to turn a profit or get to the next milestone event % of equity offered and at what company valuation (you may wish to keep exact figures vague in order to further negotiate) Exit strategy. For debt financing, answer the following:
Loan amount needed When you need it When you will be able to pay back the loan The amount and frequency of loan payments. In addition to the information above, you should also summarize how you plan to use the plot summary, funds. The level of Essay about Fitzgerald Kennedy detail should be at a high level ; if the in Villains of Essay, investor or lender wants to see expenses in more detail that will be available in the Appendix within the Profit/Loss statement. Construction of new kitchen: Kitchen remodeling, March 1, 2014, $25,000 Kitchen hardware, April 1, 2014, $50,000 Total Loan Amount: $75,000.
If based on your financial model you anticipate relatively small yet variable expenses month to month, a line of credit may be a good choice. With a line of credit you draw upon Biography Kennedy, it when you require the funds and pay interest immediately on the money as it is borrowed. It works very similarly to letter plot a credit card in that you typically have a pre-set limit to about Fitzgerald Kennedy how much you can borrow, the major exception that since you may be able to secure the line of credit with assets, you may be able to get better terms. In the Quick Start Guide we briefly went over in Villains Different Works the different strategies available and how thinking about your company’s eventual exit will help shape your business model. It’s recommended you review the Quick Start guide and practice that exercise.
Depending on your company, there are various exit strategies available, including: Selling your business Passing it down through the family Taking the company public (IPO) Liquidation. If you are seeking equity financing, then your investors will pay close attention to this section. Essay Of John. Angel investors and define VCs demand a large return on their investment since they are taking a large risk by investing into your company. Therefore, you need to Essay about Biography Fitzgerald Kennedy include detailed information on how you intend to sell the company or take it public. Demonstrating a large market opportunity. If investors are going to take a big risk, they demand a big return. You need to demonstrate your business has the potential to either take substantial market share from an incumbent competitor, or create a new market.
Investors like to be in hot, growing industries such as biotechnology, mobile e-commerce and healthcare. These are all industries that have huge upside growth potential and ones that investors are more inclined to invest in. Solving a larger company’s problem. If your exit strategy is to wright sell your company to a larger company, then identify how your company’s product solves that larger company’s stated problems and/or goals. For example, Apple’s mapping software is playing catch-up to Google Maps.
If your company can help Apple improve its software, your company would become an Essay Biography of John Kennedy attractive acquisition target. The mission statement reflects the core purpose and Altieri Essay vision of the company. It’s a statement your employees and about Biography customers can get behind. Some tips on writing a well-crafted mission statement: Keep it short. 1-2 sentences max. M&s Choices. Don’t use “fluff” words.
Make the statement mean something. A mission statement, if done well, should encapsulate both what the Fitzgerald Kennedy, company does (what it sells) as well as the who is heracles, culture/vision/purpose. Examples of Fortune 500 firms that really get it right: A. Essay Biography Fitzgerald. BRISTOL-MYERS SQUIBB COMPANY (PHARMACEUTICALS) Mission Statement: “To discover, develop and deliver innovative medicines that help patients prevail over serious diseases.” Why it’s great: The keywords “discover, develop and deliver” demonstrate the company’s capability to in delivering an an example factor would end-to-end solution. By using the words “innovate” and “prevail over serious diseases” it serves as a rallying call for their thousands of employees that what they are doing is (1) cutting edge and (2) has a higher purpose then themselves. Mission statement: “ We will be the about Kennedy, easiest pharmacy retailer for customers to use.”
Why it’s great: In one short sentence, the company has managed to (1) describe what it sells (2) how it will win in who is heracles the marketplace. It is about of John Kennedy, a pharmacy retailer and it will solely focus on making itself easier for the customer to define use (that could mean so many things, such as innovating online to fulfill prescriptions to improved customer service within their stores). Example of poorly written mission statements. A. FORTUNE 500 FOOD AND BEVERAGE COMPANY. Mission statement: “ The Company’s primary objective is to maximize long-term stockholder value, while adhering to the laws of the jurisdictions in which it operates and at all times observing the highest ethical standards.” Why it’s horrible: It does not serve as a rallying call for employees, suppliers, or partners. Of John Fitzgerald Kennedy. Its objectives are obvious (what company does not want to maximize value) and borderline absurd (are there companies that do not want to adhere to local and federal laws)? Lastly, it does not mention what the company actually does. B. FORTUNE 500 VEHICLE PARTS SUPPLIER.
Mission Statement: “ We are committed to Jealousy Works attracting, developing, and keeping a diverse work force that reflects the nature of our global business.” Why its horrible: While a diverse workforce is certainly not a bad thing, only stating that as the company’s mission statement is ineffective, lacks direction or focus, and completely misses the point of having a mission statement. This is predominately for businesses that have previous trading history, but can also be used by new companies that want to highlight relevant history on how the company came to existence, work completed to Essay date, milestones achieved, etc. Some information you may want to include: Start date First location First product/service Significant milestones/events. Reminder: keep in mind that there is no set rule as to who is heracles the level of detail you want to Essay Biography of John Fitzgerald Kennedy include. This is dictated by the relevancy of the of Different Works, information to the reader and about Biography of John Fitzgerald Kennedy how this information helps strengthen your plan’s ability to build credibility for who is heracles your company. Every company is made of milestones. Milestones for a business are achievements that demonstrate the Essay about Biography, business is on the right track.
They are best when quantifiable and Jealousy Different Works measureable. For example, achieving a working prototype of your product, or getting to break-even, are both huge milestones that showcase your ability to Essay about of John Fitzgerald execute and reduces subsequent risk of your company. Key concept: The more uncertainty that you can take off from the table, the better valuation you can get for your business. For businesses that have a retail or manufacturing component, this is an important section of your plan. Information you may want to include: Size (e.g.; in sq. ft.) Location/Address Other notable facts, such as equipment at the facility. Location is important for a large number of retail businesses, whether you are a restaurant or purveyor of consumer products. If possible, provide statistics about the retail location you have chosen or are planning to choose. Describe the lease terms you are able to Works Essay secure, and if there are any laws that protect the lessee from unreasonable price increases. You can read a detailed article about what to look for in a lease agreement here.
Provide detailed information on the manufacturing facilities. For example, your operation may require a reliable source of electricity and water. Describe how the facility provides the business with these resources. If the Essay about Biography Kennedy, facility is pre-existing equipment or structures that can be leveraged, make mention of that. Location can be an important aspect of your business even if you are not in retail or manufacturing. For example, you might want to open your software company in Silicon Valley as that provides a competitive advantage from an employee recruitment and fundraising perspective.
If you operate out of would be a home office. Describe your future expansion plans, including expected date of expansion. Upon completing these sections, you will then be finished with the company and about Biography of John Fitzgerald financing section of your business plan. Writing the Products and Services Chapter. The products and services chapter of your business plan should be written clearly and descriptively, to help give investors a comprehensive understanding of the bread and butter of your business. Of A Pull Factor Would. Your products and services section should include the following sections. Products and Services Chapter Sections. Products and Services Competitors Sourcing and Fulfillment (optional) Technology (optional) Intellectual Property (optional) Future Products and Services (optional)
Your products and services are the lifeblood of Essay Fitzgerald Kennedy your business – it’s what your customers need, and if you get this right, everything else will follow . Commonly referred to as “product lift”, which essentially means getting the secret sauce working. It means that customers want to buy your product/service, and wright brothers you are filling a need that was previously not satisfied. Thinking in terms of benefits vs. features. What is the consumer really buying? For example, a person buying a Rolex watch is not only buying a device to tell time, but the of John Fitzgerald, prestige and status that comes with a luxury product. Think about scarlet letter plot what end benefit your product/service delivers. Of course, the functional aspects of your product/service are also important. Depending on what you are going to Biography Fitzgerald Kennedy sell, think through the wright brothers, features it will provide, packaging, design, branding, quality, and other aspects that help position and/or differentiate it from of John Kennedy competing products/services. You may have heard the business adage that acquiring a new customer is indefinitely more expensive then keeping an existing customer. One of the reasons this is true is the potential to m&s choices sell additional add-ons, upgrades and Essay about of John Fitzgerald substitute products/services to existing customers . Think about how you can drive incremental revenue.
Whether it’s via subscriptions, repeat business, or annual contracts, you may be providing products/services that generate a recurring revenue stream. This is a good thing, because (1) your revenue can be more predictable and stable (2) you are maximizing earning potential . Think how you can generate recurring revenue, which is expressed with a metric called Lifetime Value per customer. You will complete the price you want to set your products/services in the Financial Plan chapter, and we also have a section for you to describe your pricing strategy; however it is advisable to start thinking about how you want to who is heracles price your products/services. Competitive analysis is an extremely useful tool and one that should be revisited often as the competitive landscape changes over time. It starts with competitive analysis. Background (location, history, ownership) Financials (revenue, profitability) Products (product line, services, patents, licenses) Marketing (channels used and budget, pricing, alliances/affiliates) Personnel (headcount, notable executives, compensation, job openings) Market share Strengths, Weaknesses.
Tips on how to Essay of John Kennedy perform competitive analysis. The Internet makes this much easier then in days past. Some ideas: Google search using keywords that your customers would use to who is heracles find you Look up industry association websites Look up directories such as Yahoo or Crunchbase Use Indeed.com to find your competitor’s job openings Competitor’s websites Find your competitor’s management team members on Essay about LinkedIn. Not only do you have to scarlet letter worry about current competitors you can see, but you have to Essay Biography of John be vigilant and be on the lookout for new entrants. For example, a company that already sells to your customer base may see your industry as a logical next step. You should consider the likelihood of new entrants high if: The industry sees high margins (its super profitable) There is unmet demand (more customers then suppliers) There are no major barriers to entry (does not take much to start competing) There is future growth potential (such as mobile apps) Much of this is common sense – if you see a market opportunity that no one is competing in yet, don’t expect that you will be alone for long. Sourcing is simply the process of procuring goods and services from suppliers that are required for your company to make its products or deliver its service. Some things to consider when choosing and managing your suppliers:
Cost: This is an obvious one – the lower the price, the higher your profit margins will be. Payment terms: The longer you have to define wright pay your suppliers, the more working capital you have on hand. Reliability: You must consider how reliable your suppliers are and what would happen to your ability to operate if they cannot deliver. Scalability: As your business expands, will your suppliers be able to Essay Fitzgerald Kennedy meet your needs? Fulfillment is simply the process of how your company delivers its products/services, from Different point of sale to delivery. There are several popular fulfillment options: Engineer to order: the product is Essay about Fitzgerald, designed and built to customer specifications (e.g.; large construction projects) Build to order: the product’s design is standardized but manufacture of final product is an example factor be, based off of Biography customer specifications (e.g.; aircraft and yachts) Assemble to Agroecology and Miguel Essay order: the product is assembled to the customer’s specifications using pre-fabricated components (e.g.; Chipotles burritos, Dell computers) Make to stock: the product is manufactured in about Biography Fitzgerald Kennedy quantity based on expected sales of the product (e.g.; retailers) If you are going to be selling physical products and expect to Altieri hold inventory, then you should pay very close attention to Essay about Fitzgerald Kennedy how you forecast the amount of inventory you need to meet your projected sales.
Too little inventory and you may not be able to meet demand. And Miguel Altieri. Too much inventory and you tie up all of your cash on excess inventory. Essay About Biography Of John Kennedy. Some key points: Have accurate sales forecasts. Define. Use historical sales data if you have it, and make sure you account for seasonality. Essay About Of John Kennedy. Have accurate inventory tracking. Use bar code scanning or equivalent to ensure there are no data entry errors. Utilize inventory management software. QuickBooks, Sage, and a plethora of other vendors provide a cloud-based solution for you to manage and maximize your inventory levels. Technology in today’s business environment is becoming more and more important and serves as a source of competitive advantage. Take Wal-Mart or FedEx as two examples of companies that provide services (low-cost products and shipping), but utilize technology as a critical means of delivering those services.
Wal-Mart uses a sophisticated supply chain management IT system to Agroecology ensure its low prices. Essay About Biography. FedEx uses technology to optimize delivery routes and times, which enables it to ship to practically every corner of the globe, seamlessly and with very low error rates. Think about who is heracles how technology plays a part in your business and if it is about Biography Fitzgerald Kennedy, critical to your business operations. If technology is Jealousy of, critical to your business operations, then you must think about your disaster preparedness and contingency planning . Depending on your business, you may want to create back-up copies of about of John data and would software, routine security checks, and securing physical assets. What would happen if you lost access to the technology? Think about alternatives that you could utilize. For example, if you license a piece of software and later down the road decide that the Fitzgerald Kennedy, cost is too high, is there a competitor who can license you an alternative? If you have exclusive rights to a technology, either through a patent or through an exclusive license agreement, this is plot, a great competitive advantage and one that you will want to describe in detail. There are two types of intellectual property that may be applicable to a business: industrial property (such as patents and trademarks), and copyright (such as novels and movies).
If you have intellectual property that you want to protect, it is advisable that you seek the professional advice of a good Patent/IP Attorney , since this is Kennedy, a great way to who is heracles provide a barrier to entry for about your business. Intellectual property type 1: Industry property. These include inventions (patents), trademarks and m&s choices industrial designs (trade secrets, trade dress). Essay Of John Fitzgerald. If you have any proprietary process or technology then it is Agroecology Altieri, recommended that you apply for a patent to protect your invention. You should apply for a trademark for Essay of John your company name and logo as well. Intellectual property type 2: copyright. These include literary and artistic works such as novels, poems and plays, films, musical works, artistic works such as drawings, paintings, photographs and sculptures, and architectural designs. In 2011, counterfeit copyrighted and wright trademarked goods were a $600 billion dollar industry worldwide.
Enforcing your intellectual property may be feasible from of John a legal point of view, but many times is not practical in practice. For example, Microsoft cannot possibly prosecute every single instance where its popular operating systems are copied and m&s choices downloaded. IP and your employees and contractors. It is just as important to secure your intellectual property in relation to your employees and contractors. About Biography Of John Fitzgerald Kennedy. Everyone should be required to an example factor be sign an invention assignment agreement, which basically states that the company owns all works produced while contracted by Essay about of John Fitzgerald, the company. In addition, you may consider handing out serialized notebooks for employees to use , so that if there is ever a conflict as to Jealousy in Villains Works Essay whom owns a piece of intellectual property, there is a physical record. If you have future products and services planned, it is a good idea to describe the product roadmap and strategy behind it . A key concept is that of product lifecycle, which describes the stages of the life of a product. During this phase, your product will incur heavy promotional costs as you get the word out. You may discount the price of the product to encourage new customers. During this phase, you may focus on expanding your product to new segments in about Kennedy the marketplace, and expand the product line (for example, with new colors or other variations).
During this phase, you are enjoying the fruits of your labor. You may add new features to your product to stay competitive and to further differentiate your product from competitors. Marketing spend for scarlet plot summary your product starts to dissipate as sales of your product are in Essay Biography of John Fitzgerald Kennedy steady decline. After including all of this information, you’ll have completed the products and who is heracles services chapter. Writing the Essay Biography of John Kennedy, Customers and Market Analysis Chapter. The customers and market analysis chapter will give you an opportunity to plot summary describe what your customer segments are, what needs you are filling for them, and how these groups of Biography customers are trending in terms of growth and behavior. This chapter also includes any regulatory restrictions specific to your industry. Customers and who is heracles Market Analysis Sections. Market Overview Market Needs Market Trends (optional) Market Growth (optional) Industry Analysis (optional) Key Customers (optional)
In the market overview section you are going to calculate the Essay about, total market (referred to as Total Addressable Market) for your products, and define then the segment of that market your business can capture. Total addressable market can be thought of in several distinct levels. At the highest level is an estimate of the total market given 100% saturation. Another way of looking at this is Essay about Fitzgerald, what would be the total market if one company had 100% market share. Once you have the total addressable market, then you can estimate what percentage of Essay this you can realistically capture. This, of Essay about of John Fitzgerald course, is much harder to predict with accuracy. So the important thing to remember is to utilize strong sources for Agroecology and Miguel Essay your assumptions. For example, lets say you plan to open a high-end steakhouse in downtown Miami.
To calculate your total addressable market, you might count how many high-end restaurants are in the downtown area and research the Biography of John Fitzgerald, average annual sales for each restaurant. Then multiply the two to of a pull be get the total sales for all high-end restaurants. This would be your total addressable market. Using the example above, we can then drill down to Biography the next level and determine what percentage of the market you can realistically capture. You might assume that you will take an equal share of the market, thereby decreasing all other competitor’s shares in the market. Or you might offer cheaper prices, which you assume would take a larger percent of the market. Whatever your assumption, make sure it is well documented and scarlet letter summary logical. To obtain jaw-dropping product-lift you must solve a difficult and painful problem for the customer. And if there are competitors, you must solve the problem better than them, and enough so that customers are willing to switch to your company. Describe what problem your product is solving.
If you are targeting multiple customer segments, make sure you go into Fitzgerald detail on how your product serves each customer segment. M&s Choices. Describe how your solution better solves customer’s pain points then your competitors. We as consumers are inherently lazy. We do not want to go through the time and cost of switching from of John Fitzgerald Kennedy one company’s product/services unless it is compelling enough, which is dependent on the switching cost. For example, there is virtually no cost to switch from Coke to Pepsi. On the other hand, there is letter plot, high switching cost associated with migrating from Biography Fitzgerald Kennedy a Mac to a PC. Agroecology Altieri Essay. To overcome this problem, describe how your product either is of John, able to overcome customer’s inherent adversity towards switching products, or if your product is in Villains of Different Essay, able to Essay of John Fitzgerald reach new customers and bypass switching costs altogether (in other words, instead of plot taking customers away from your competitors, you are creating a new market for about of John Fitzgerald Kennedy your products).
Understanding market trends at the macro level is critical for various aspects of your business. A growing or shrinking market is described in more detail in m&s choices the market growth section. Below are some of the other factors that will affect market trends: The overall economy has a disproportionate effect on Biography of John Fitzgerald Kennedy some businesses. For example, dog-walking services usually see a decline in sales as households reduce spending on non-essential purchases. Government regulations and policies can completely alter an industry, so it is imperative that you are up to date on pull would be upcoming changes. For example, the Essay about Biography of John Fitzgerald, Jobs Act of 2012 allowed for the first time non-accredited investors to participate in private placement of securities. This in turn has created a new market for define crowd-funding websites to emerge to connect startups with all types of Biography of John Fitzgerald investors. You may be in an industry where political conditions have an impact on the bottom line. For example, if you count the Dept. of Defense as one of m&s choices your clients, then the across-the-board budget cuts (i.e.; Sequestration in Essay of John Kennedy the Budget Control Act of brothers 2011) would surely have a negative effect on your business.
If you build your business on Essay Fitzgerald Kennedy top of a technology platform that will soon be replaced with a more cost affordable, powerful, and easier to m&s choices use technology, then that will surely put you in a less advantageous position. Essay Biography Of John Kennedy. Knowing technology trends is valuable in Jealousy of Works Essay ensuring you are gaining a competitive advantage through the use of technology. Your customers may change their sensitivity to price depending on a variety of factors, including competition, macroeconomic conditions, and changing consumer tastes. Keeping an Fitzgerald Kennedy eye on this trend will ensure you optimize your pricing strategy. Market growth, mathematically, is simply measuring the change in market size from in Villains Works Essay one time period to the next (usually in years). So if the Kennedy, market in the first year was $100 million and $150 million the an example, second year, then the Essay about Fitzgerald Kennedy, market can be said to have grown by 50%. You will find that measuring market growth using historical market size data is much easier then forecasting market growth. Utilize publically available data sources, trade publications, market research firms, and Agroecology Essay government agencies to Kennedy find much of this research. Being able to demonstrate a market is growing is obviously important – for example, the market for Blackberry accessories is clearly a declining market. Most investors and lenders will not want to see a new business chase after dwindling customers. On the Jealousy in Villains of, other hand, the market for Apple and Samsung phone accessories have seen great growth and will continue to grow as those companies continue to add new customers.
Your industry is defined as the group of companies that are related to about Fitzgerald you in terms of what you sell/how you derive your revenue. M&s Choices. For example, Ford and Essay Biography of John Fitzgerald Kennedy Nissan are both in who is heracles the automotive industry. Ford and Nissan’s market (i.e.; customers) would be the end consumers who buy their cars. You will want to Essay Biography of John describe your industry name/classification (SIC/NAICS Code), which can be found on the Dept. of Labor website. Understanding your industry’s dynamics is imperative to knowing it’s profit potential and m&s choices attractiveness. A popular framework for Essay Biography Kennedy conducting industry analysis is Porter’s five forces analysis, which analyzes an m&s choices industry’s competitiveness (and therefore attractiveness). By performing this analysis you will have a clear picture of your competitors and how your company fits within the competitive landscape. If your industry has low barriers to entry and low switching costs, then expect increased competition, as there is little standing in the way for new entrants to enter the market and compete. If your industry is about Kennedy, supplied by very few suppliers with little alternative but to source from those suppliers, then expect downward pressure on your margins.
If your industry only has a small number of buyers, or there are many alternative products to choose from, then expect downward pressure on your margins. If there are many substitute products in your industry and the switching costs between them are low, then expect substantial competition. An industry is very competitive if there are many competitors about the same size, there is little differentiation between competitor’s products, and m&s choices it is mature with little growth (so the Essay about of John Kennedy, only way to grow is to take a competitor’s market share). Although your product may cater to many different sets of customers, you want to focus on define a select group that will be the most likely to purchase your product/service and account for the lion’s share of your company’s revenue. For many businesses, you will soon realize that a large portion of your revenue comes from a small percentage of your customers. For example, Starbucks may realize their key customers are white-collar business types that purchase a cup of coffee every day, versus the student type that comes in once a month. When you can name your key customers. If you are in a business where volumes are low and prices are high, then you should be able to name your key customers individually. About Of John Fitzgerald Kennedy. In this case, you should describe in detail your relationship with each of m&s choices them separately. If you’ve filled out about Fitzgerald Kennedy, this chapter, congratulations. Doing market research and m&s choices customer analysis is a complicated and time consuming task.
Time to move on about Biography of John Fitzgerald to the next chapter! Writing the Marketing and Sales Chapter. The marketing and sales chapter gives you an opportunity to describe how you will manage your sales force and what sales activities they will conduct in order to close sales. Overview Positioning Pricing Promotion Distribution. In this section, summarize your marketing plan, being sure to include: Positioning: Are you going to who is heracles be the lowest cost provider or provide a differentiated product? Pricing: How will you price your products/services?
Promotion: How will your market your products/services? Distribution: Where will your product/services be available? Tip: It will be easier to about of John Fitzgerald Kennedy write this section after you complete the subsequent sections as the overview section summarizes key findings from the other section. Keep this section at wright brothers, the summary-level, as you will go into Essay about of John further detail in the subsequent sections. Describe how you position your company within the competitive landscape. Will you compete on price, or will you differentiate your offering and stand out from your peers?
For example, Wal-Mart positions itself as the low-cost provider in an industry, while Apple designs premium products to reach the luxury end of the define, market. Provide your product/service at the cheapest price point in Essay Biography Fitzgerald the marketplace. Wright Brothers. There are three primary ways to achieve this: Economies of Scale: For example, being able to turn more tables in Essay Biography of John Fitzgerald a restaurant or produce more widgets in a factory. The more you are able to produce from your asset, the cheaper it becomes. It will also be harder for your competitors to enter the market since you have fixed assets and experience that requires a large investment. Low operating costs: Keeping costs down across all aspects of the business, including: Standardization: Limited customization Outsourcing: Outsourcing labor to low cost production centers Thrift: Limiting advertising and an example pull factor would RD spend Optimized supply-chain: By lowering inventory and negotiating with suppliers, companies can substantially improve their profitability and cash flow. Making your product/service unique by targeting a specific segment of the market is Essay about of John, a compelling strategy, especially if: Your customers are not price sensitive The market is competitive Your are targeting a specific niche You can provide a product/service that is m&s choices, not easily copied. You can also achieve differentiation through branding and marketing – for Essay Biography of John example, Starbucks sells premium coffee at a premium price point, primarily through the strength of their branding and not through the taste of their coffee. Determining the optimal price for your products/services will require you to m&s choices think through several factors:
If you are going shooting for the low cost provider strategy, then you will want to price yourself accordingly. Likewise, if you are going for the luxury end of the Biography of John, market, then a higher price is often times a proxy for quality. How price sensitive are your customers? If your customers are making their purchase decision primarily based on price, then you will want to be sensitive to who is heracles this. The price you set must be high enough to over your costs so you can turn a profit. There are, of of John Fitzgerald course, exceptions. For example, you might want to achieve economies of scale by Agroecology and Miguel, maximizing units sold, or you might be maximizing revenue to achieve dominant market share.
There may be regulatory/legal constraints on of John Fitzgerald how much you can charge. Plot Summary. For example, payday loan vendors are restricted in how much they can charge their customers. Looking at what your competitors charge can give you a understanding of about Biography Fitzgerald Kennedy what current customers are accustomed to paying and will likely be willing to pay for in Villains of Different Essay your products/services. There are price points that consumers are psychologically more accustomed to, such as amounts ending in .99 or .95. In this section, you move from Essay Biography of John describing your marketing plan onto how you will convey your marketing message to your intended audience. What marketing channels will you utilize to reach your target customers?
Depending on your business, traditional media may be an who is heracles important component of your complete marketing toolbox. About Fitzgerald Kennedy. These would include television, radio, billboards, flyers, etc. In today’s environment few companies can afford not to have a strong online presence. There are a myriad of options available. Each marketing channel must be carefully measured for effectiveness, as online marketing can quickly add up and consume a small business’s entire marketing budget. A website is brothers, a key component of your digital marketing efforts as it will be the destination in which your online leads will first visit. Some online marketing options include: Search engines (i.e.; Google, Bing) Directories (Yelp, Angies List) Daily deals (Groupon) Email marketing Social media (Facebook, Twitter) Word of mouth marketing is by far the most profitable and powerful marketing channel available to any business. Kennedy. New customers that are referred to your business are more likely to purchase and more likely to continue referring your company.
There are ways to boost word of and Miguel mouth marketing, especially with the advent of social media. For example, asking a satisfied customer to like your business on Yelp and Facebook will potentially reach hundreds of about Biography Fitzgerald their contacts, all with one click. Agroecology Altieri Essay. Integrating social media into your word of mouth marketing strategy is about Biography Kennedy, invaluable for every business. Blogging/Becoming a subject matter expert. Having a leading voice in your industry will help your business gain credibility from customers, suppliers, partners and competitors. You can start by participating on public forums and blogs related to your business and adapting the adage “give more to get more”. How will your products be available? On one end of the spectrum is m&s choices, direct marketing, whereby you sell directly to your customers. Or if you manufacture your products, you might sell through distributors, who in turn sell to retailers, who in turn sell to Essay about Biography Kennedy consumers. Three common models: Product is stocked in mass-market distribution channels.
Examples include soft drinks, magazines, etc. Product is who is heracles, specialized and sold through specialized channels. Examples include nautical computers and tooling/machinery. Product is only sold through an exclusive channel. Examples include luxury products such as high-end motorcycles or designer handbags. The Internet presents an unparalleled opportunity to reach customers directly, as well as working with online channel partners to Essay Fitzgerald Kennedy reach and sell to customers.
Writing the Strategy and who is heracles Implementation Chapter. The strategy and implementation chapter will give you an Biography opportunity to letter plot define the Fitzgerald Kennedy, key milestones that mark meaningful progress towards your goals. It also includes sections that further elaborate on your competitors. Strategy and m&s choices Implementation Sections. Milestones SWOT Analysis (optional) Competitive Edge (optional) Strategic Alliances (optional) Milestones are the key events that demonstrate progress is being made , such as completing the company’s first prototype or breaking even. These provide a tangible way to measure the success of the business venture. Milestones are so incredibly important to a business yet are one of those things that can be easily overlooked.
Why are milestones so important? Because they are a way to measure meaningful progress of a company that in effect, makes that company less risky (and therefore more valuable). A new company has an extremely high-risk profile – but as it meets tangible milestones, such as completing a prototype or breaking even, the company’s risk decreases. It becomes more apparent that the venture will succeed. Investors and lenders will be looking at what milestones your company has reached in order to create a fair valuation. Milestones might include: Assembling company team First working prototype Filing/receiving patent or other IP Securing physical location for store First paying customer Breaking even Turning a profit* *If you can demonstrate not only turning a profit, but also sustaining that profit, then that is a huge milestone.
SWOT Analysis is a useful technique for understanding your company’s strengths and weaknesses , while identifying both the Essay of John Fitzgerald, opportunities open to your business and the threats it faces. Strengths and Weaknesses refer to internal factors in who is heracles your company, such as: Employees and staff Physical assets such as equipment and facilities Financial assets. Opportunities and Threats refer to external factors facing your company, such as: Market trends Regulatory and legal Macroeconomic conditions Competitors. Competitive edge can be bucketed into Essay about of John Fitzgerald four primary areas: cost, differentiation, innovation and operational effectiveness.
Are you providing a product/service at a lower cost then your competitors? This is a straightforward competitive edge that is very difficult to deliver. Providing the lowest cost may require operating on who is heracles razor thin profit margins or heavy investment in Essay of John fixed costs in order to achieve economies of scale. Are you providing a product/service that your competitors are not offering or cannot offer? This is a common strategy whereby you provide differentiated value in letter plot order to better serve customers and/or reach a portion of the market that may be under-served. Are you leapfrogging your competition and providing a notably superior or new product/service?
Popularized by the book “Blue Ocean Strategy”, creating new demand in an uncontested market space is a powerful business strategy. Do you provide superior time to market or customer service? For example, your customers may be willing to pay a higher price for about Biography better customer service . Nordstrom’s is an example of a company that uses superior customer service as a competitive advantage. Forging strategic alliances is a commonplace occurrence in business. There are a wide variety of who is heracles alliances you might encounter, with various parties in which you do business. Even if you do not have any alliances, there may be an opportunity for a partnership in the future and that should be included in this section.
You might have a supplier who has a disproportionate amount of influence and power of your business. Striking a partnership in Essay about of John this case may decrease those risk factors and wright brothers provide a competitive advantage over your competitors. You might have a large portion of your revenue coming from several key customers. Inking an exclusive agreement to lock in revenue would, for Biography Kennedy instance, give you predictable cash flow. It is not uncommon to partner with competitors under certain circumstances – for Jealousy in Villains Different Essay example, to set standards for Essay about Fitzgerald the industry or to m&s choices help further adoption of a technology. For example, Sony and Panasonic partnered together to increase the adoption of Blu-ray DVDs. Aligning your brand with another company is frequently used, especially if both brands are targeting the Essay about of John Kennedy, same demographic.
For example, Samsung is the official sponsor of the letter plot summary, Olympic games and will provide free mobile phones to all Olympic athletes. Upon completing these sections, your strategy and implementation chapter will be finished. Writing the Financial Plan, Statements, and Sales Forecast Chapters. Writing the financial plan, financial statements, and sales forecast will be the about of John Kennedy, most difficult part of your entire plan. Different Works. It requires making a large number of of John intelligent assumptions about the size of the wright brothers, market you can realistically target, and the costs associated with making your product or rendering your services.
These sections are the Biography of John Kennedy, red meat of your plan — these are the chapters that any seasoned angel investor or venture capitalist will dig into to make sure they know they’re making a solid financial investment. Chapter 7: Financial Plan and who is heracles Sales Forecast Sections. Sales Forecast Personnel Plan Budget Cash Flow Assumptions Loans and Investments Starting Balances Historical Financials Key Metrics for Success. Define the Essay of John Fitzgerald, price in which you will sell your products and services, the cost it will take to produce or sell the product/service, and wright brothers the number of units you will sell. Essay Biography Kennedy. Be conservative when making your estimates on the number of units you will sell, ensuring you have a reasonable methodology when making your forecast.
It is highly recommended that you first complete the following sections as they lay the foundation for define brothers defining the sales forecast. Products/Services section: Defines what you will sell and at what price point; also seeks to Essay about Kennedy define the production cost Target Market section: Defines the scarlet plot, size of Essay about Biography Kennedy your target market and what quantities you can sell. Tip: Your sales forecast should sync with your Sales and Marketing plan. For example, if you plan on hiring several sales people nine months from the start of your business, you should forecast an m&s choices increase in sales thereafter. This is the price you will sell your products/services. Fixed price: Suitable for most sales forecast modeling Price changes over time: The price of your product/service may increase/decrease in price over about time for several reasons: Keep up with inflation Keep up with increased cost of raw materials or components Seasonal product – discount to offload excess inventory Promote new product – discount upfront to encourage sales, then increase later. This is the direct cost of producing your product/service (at the unit level). Otherwise known as cost of goods sold (COGS). Fixed costs: Suitable for most sales forecast modeling % of sales: A good way to Jealousy Essay forecast costs; as sales increase you can set the cost as a % of sales on Essay about Biography a sliding scale. Costs vary each month: The cost of your product/service may increase/decrease in price over time for several reasons: Economy of wright brothers scale: the more units you produce, the cheaper it becomes to produce them Bargaining power: the Essay of John Fitzgerald, more units you buy from your supplies, the cheaper they become Seasonality: cost of raw materials may fluctuate based on time of year.
This is the expected number of units you will sell. My units are constant: Not particularly suitable as most businesses will expect to who is heracles have some growth over time. Units sold changes over time: The quantity sold of your product/service may increase over time for several reasons: Growing market share Finding new markets. Sales tax requirements vary by country and by Essay Biography of John Fitzgerald Kennedy, products/services sold. In the United States, there is no sales tax at in Villains Different Works Essay, the federal level; however, many states levy selective sales tax on particular goods or services. Check with your state department of taxation if you are required to collect sales tax. If yes, you collect the sales tax from your customers and then remit the tax to the state each year. If the individual assumptions used for each component of the sales forecast is accurate, so will the overall sales forecast. Fitzgerald. You should be able to explain where each number comes from, citing studies/research that validates your assumptions.
The costs of hiring personnel are often the largest expense of any business. In this section, you will enter forecasted employees and contractors you plan to Agroecology and Miguel Altieri hire. The number of personnel you plan to Essay about Fitzgerald hire and at scarlet summary, what time is more of an art then a science. Too much staff too soon and you’ll burn through your working capital. Too few staff and you’ll run the risk of Essay Biography Fitzgerald Kennedy alienating your customers and partners when you can’t deliver. A good way to think about your personnel plan is to think about the milestones you want your business to accomplish and what personnel are required to get your business there. Jealousy. You can always revise your estimates, so start off with your best estimate and come back to this section later.
Tweak as needed so that your business model demonstrates profitability within your target time frame. The type of company you are building and the financing required also makes a big difference in your staffing plan. For example, if you are seeking venture capital that mean you are going to want to hire and scale quickly in order to Biography Fitzgerald generate large revenues. Conversely, if you are seeking debt financing, you want to operate as lean as possible and maximize profitability so you can service your loans. Fixed amount: Suitable for most situations. Changes over in Villains of Works Essay time: You might want to Essay Biography define a compensation plan for sales personnel that have an who is heracles annual bonus component, for example. Employee: If choosing employee you will have to consider certain employee taxes and Essay about Fitzgerald other considerations. Contractor: If selecting contractor, ensure that you are classifying said contractor correctly. In the United States, for example, you are legally required to provide employee-type benefits in define certain situations even if you classify the personnel as a contractor. If hiring employees, you will be responsible for additional costs such as (but not limited to) payroll taxes, worker’s compensation and health insurance, paid time off, training and Essay about of John travel expenses, vacation and Agroecology and Miguel sick leave, pension contributions and other benefits. This is referred to the burden rate, which provides a truer picture of total labor costs than payroll costs alone.
Burden rate only affects employees and not contractors. If unsure what to about Biography enter, 15% is Altieri Essay, a fair estimate. Explain the assumptions and methodology used to define the personnel your business plans to Essay about Biography retain, including how you came up with your compensation figures and burden rate. For example, you might explain that as you plan to hire several sales people to coincide with the release of a new product. Enter expenses you plan on incurring for your business. Of A Pull Factor Would Be. A good way to make sure you capture majority of your business’s expenses is to think through costs associated with each functional area of Biography of John Fitzgerald your business, such as product development, marketing and letter plot operations. Categorize expense into groups, such legal and administrative, rent and leases, and telecommunications. Of John. Do not include fixed asset expenses (assets whereby you derive value from for who is heracles more than 12 months) such as a company van or computers. You will enter these in the next step. Advertising Expense Amortization Expense Auto Expense Bad Debt Expense Bank Charges Cash Over and Essay about Biography Fitzgerald Kennedy Short Commission Expense Depreciation Expense Employee Benefit Program Freight Expense Gifts Expense Insurance – General Interest Expense Professional Fees License Expense Maintenance Expense Meals and define Entertainment Office Expense Payroll Taxes Printing Postage Rent Repairs Expense Salaries Expense Supplies Expense Taxes – FIT Expense Utilities Expense Gain/Loss on Sale of Assets. Enter long-term asset expenses here.
Long-term assets are comprised of two types: tangible and intangible assets. Fixed assets are tangible assets that provide value for about Biography more than 12 months, such as a company van or computers. Fixed assets are depreciated over its useful lifetime. Essay. This is an about accounting method that allows the business to plot allocate the Essay about Fitzgerald, costs of the asset over m&s choices its life by gradually reducing its value. Common fixed assets:
Land and Buildings Motor vehicles Furniture Office equipment Fixtures and about Fitzgerald Kennedy fittings Plant and machinery. Intangible assets are long-term assets that are not physical in nature. Intangible assets are amortized over its useful life. These might include: Intellectual property (items such as patents, trademarks, copyrights, business methodologies) Goodwill Brand recognition.
Enter other short-term assets here, which most likely will be any prepaid expense that lasts for less than 12 months. Besides prepaid expenses, other current assets also include short-term investments and an example of a factor be securities that are likely to turned into cash within a year. A prepaid expense can be described as such: A 12-month office lease is signed with the total lease amount of $12,000 being paid upfront. Classifying this as a regular expense would not be accurate because then the PL Statement and Cash Flow Statement would both show the $12,000 as a one-time upfront payment on the month it which it was made. This type of Essay Biography of John expense is better described as a prepaid expense, since the use of the office is spread out over a 12-month period of plot summary time and can be considered an asset on the Balance Sheet that is expensed over time. By classifying this as a prepaid expense (or an amortized short term asset) then the PL Statement would show the $12,000 prepaid expense spread across 12 months at $1,000 each month, while the Cash Flow Statement would reflect the Essay, $12,000 payment on month in which it was made. Under Assets, the Balance Sheet would then show the amount of Prepaid Lease that is remaining at the end of the accounting period. Enter an estimate for plot summary income taxes you expect to Essay about Biography Fitzgerald pay, which should be a summation of scarlet plot summary federal, state and Essay Biography of John Fitzgerald local income tax. Do not include other taxes such as property tax (should be entered as a separate expense) or employee-related taxes (this is covered in the Personnel Section as the of a pull would be, Burden Rate). As this is Essay about Kennedy, only an who is heracles estimate, 100% accuracy is not required (if unsure what to enter here, use 20%). Dividends and distributions (for corporations and LLCs/partnerships, respectively) are payments to the company’s shareholders/owners, taken from the company’s profit.
Dividends are typically paid out at Essay about Biography Kennedy, the end of the fiscal year, while distributions can be given out at the discretion of the owners. You may want to set this to brothers zero initially and see how the Biography Fitzgerald Kennedy, financials of your business model work out; then you can work backwards and scarlet letter determine how much of Essay of John retained profit you want to distribute to m&s choices owners/shareholders. Here you can explain any regular costs that are associated with running your business. Essay Biography Fitzgerald. What are the monthly or ongoing costs that you must pay to keep the business up and running? For example, this could be paying monthly utilities and rent expenses for your office space, insurance, or any marketing or advertising costs.
For a start-up, remember that there are always up-front costs or one-time costs associated with getting things started, so be aware of any of these expenses and include them in your budget. Accounts receivable is scarlet, defined as sales that the company has made but has yet to Essay about Biography of John Fitzgerald collect the money from the purchaser. Of A Pull Factor Would Be. Most companies operate by allowing some portion of Essay of John Kennedy their sales to be on credit. These types of sales are usually made to frequent or special customers who are invoiced periodically, and allow them to avoid the hassle of scarlet physically making payments as each transaction occurs. Essay Biography. You want your accounts receivable to be as low as possible to increase your cash flow. Defining what percentage of your sales will be on credit.
You want this percentage to pull factor would be as low as possible, while keeping in mind that for some businesses it is preferential to provide some credit to your best customers. Defining how long it will take to about of John Fitzgerald Kennedy collect payment. Of the customers that you provide credit to, you need to define when they are to pay you back. M&s Choices. The faster, the better your cash flow will look like. It is typical to provide net-30, which is 30 days. Accounts payable is defined as short-term debt owed to suppliers and banks.
It is to your advantage to negotiate longer payment terms with your suppliers, as it will improve your cash flow. When looking at accounts receivable (what is owed to you) and accounts payable (what you owe), the key thing to remember is Essay Biography Kennedy, that you want to in Villains Different be paid as soon as possible, and you want to pay others as late as possible (cash on hand is king). Defining what percentage of your purchases will be on Essay Biography of John Kennedy credit. You want this percentage to Agroecology and Miguel Essay be as high as possible, as that will improve your cash flow. However, ensure you are able to pay your vendors on the purchases made on credit. Defining how long it will take to Essay Biography of John Fitzgerald Kennedy collect incoming payments. How many days will it take, on factor would be average, to Essay Biography of John collect incoming payments? Select the typical number of Altieri Essay days between when you make a credit sale and Essay Biography Fitzgerald when the payment arrives. Keep in mind that shortening this period can vastly improve your cash flow. If your business will sell physical products and you plan on keeping inventory on hand, then you need to scarlet letter define how many months of inventory you wish to keep on hand.
The more months of Essay about Biography of John Kennedy inventory you hold on hand, the more cash is tied up in inventory. This will affect your cash flow. How much inventory should you carry? The ideal amount varies from industry to industry, and business to business. A good place to Agroecology Altieri Essay find more information is trade associations for Fitzgerald your industry. Scarlet Plot Summary. In order to improve your company’s inventory management, you will need to Essay start by who is heracles, collecting good records on your inventory.
Using inventory turnover rate as an indicator. Inventory Turnover Rate = Costs of Goods Sold (COGS) / average cost of inventory on hand. A low inventory turnover rate means that you may have too much inventory on hand. Understanding and managing cash flow is very important to any business. The time period for credit sales and payments may depend on your suppliers or your industry. Paying and getting paid later rather than earlier can entirely change your cash flow projections. You can utilize this section to explain any assumptions about cash flow, including details on the time period in which you will make and receive payments. How did you come to these assumptions and how will it affect your business? When taking out a loan, you borrow an amount of money (principal) from a lender, and are obligated to pay back at a later time (usually in installments). You will typically pay interest on Essay Biography Kennedy the loan.
If you are seeking a loan then enter the amount, as you want to forecast the financials assuming you have secured the loan. Personal vs Commercial Loans. For many small businesses, taking out a personal loan to finance growth is commonplace. These might include credit cards, home equity line of credit (HELOC), and installment loans. M&s Choices. If you have an existing small business, commercial loans can be obtained, which are based on a variety of factors. Secured vs Unsecured Loans. A secured loan is a loan in which you pledge some asset (equipment, property, etc.) as collateral. Unsecured loans (credit cards, personal loans) are not secured against a borrower’s assets. Interest rates will be higher for unsecured loans versus secured loans, for obvious reasons. If you have a pre-existing loan, then you can specify those details in the Starting Balances section. A line of of John Kennedy credit is similar to a loan with the difference being that interest is not charged on the part of the who is heracles, line of credit that is unused, and the borrower can draw on the line of credit at any time that he or she needs to.
If you are seeking a line of credit then enter the amount, as you want to forecast the financials assuming you have secured the line of credit. The line of credit may be classified as a demand loan, which means that any outstanding balance will have to be paid immediately at the financial institution’s request. Investments include injections of cash into the business from Essay about Kennedy you, other shareholders or owners, or investors. This typically refers to equity investments where investors contribute cash to the business in exchange for equity (ownership). In this section, you can describe how your business will be funded. If you are a startup, it is likely that the money you make from sales will not cover all your business expenses so you may need additional sources of funding, such as taking out a loan, receiving investors’ capital, credit lines, or other ways of m&s choices borrowing money. What type of funding will you acquire? At what point in about Biography your plan are you expecting these funds? For existing businesses only.
The starting balances will be used to adjust the balance sheet to take into account your company’s financial history. Important: all starting balances should be entered as they are at the start of your plan. Enter starting balances for assets: Cash Accounts Receivable Inventory Other current assets Long term assets Accumulated depreciation. Enter starting balances for liabilities: Enter starting balance for Capital and Earnings:
Enter your Recent Sales: One month before start date Two months before start date Three months before start date Four months before start date Five months before start date Six months before start date. If you are an existing business, you can enter past financial data here. This is who is heracles, optional and will be used to calculate historical financial ratios in the Financial Statements section. For each year of Biography of John Fitzgerald your company history , include: $ Sales $ Gross profit $ Income from operations $ Net profit $ Current assets $ Current liabilities $ Inventory $ Total assets $ Total liabilities $ Total owner equity. Every business model has several key metrics that management can use to see if the business is healthy.
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It is called a balance sheet because assets (what you own) will always equal the of John Kennedy, sum of your liabilities (what you owe) and stockholder’s equity (your investments from stockholders plus money that your business earned that is put back into running your business). The balance sheet here is a read-only display. If you wish to change the m&s choices, balance sheet, you can do so by going back to the builder in the Financial Plan section. If you are an about Biography Fitzgerald Kennedy existing business, you have the option of adding starting balances under the who is heracles, Financial Plan section. The cash flow statement displays the Essay Biography of John Kennedy, cash inflows and outflows from your operating, investing and financing activities. An Example Be. Rather than providing an about Fitzgerald Kennedy overview like the balance sheet, the m&s choices, cash flow statement will measure the change in cash during a period. In other words, how much money did you start and end up with? The statement here is a read-only display. You can go back to edit the sections in the Financial Plan section in order to change the about Fitzgerald Kennedy, accounts affected in the cash flow statement. The Financial Ratios section gives a general overview of the health of your business.
The report here is a read-only display. M&s Choices. If you wish to Essay about Biography Fitzgerald Kennedy change any of the information, you may do so by of a, editing the relevant financial information you’ve entered previously. The ratios here will update automatically. The Liquidity Analysis shows how solvent your company is, or how easily convertible to cash is the company in case. This is Essay about Biography of John Fitzgerald Kennedy, important in determining the ability of the business to meet its obligations, or paying off what it owes in debt. The Profitability Analysis shows the overall performance of the company in who is heracles its ability to about Kennedy make a profit.
The ratios show how much of sales revenue is actual profit after taking costs and expenses into account. The Debt Ratio shows how much of the business’s assets are financed by debt and how much of the business’s assets are financed by Agroecology and Miguel, stockholders’ equity. The Investment Measures show ROI (Return on Investment) which is the percentage of the return (net profit) of the business divided by the cost of the investment. The most common method of calculating ROI is to Essay about Fitzgerald divide net profit by total assets. Finishing these chapters represents a massive achievement in completing your business plan. It is by far the most difficult chapter, as it requires doing somewhat complicated math to of generate accurate financial statements. In all likelihood, you will need to hire an expert or accountant to help you create an accurate and detailed plan that adheres to realistic outcomes. To finish it off, you’ll need to write an Essay appendix and Agroecology and Miguel a glossary of terms. Your appendix will be a more detailed version of the financial statements detailed in this chapter, and Fitzgerald Kennedy your glossary of terms will simply define the terms of your business that an of a pull factor investor may not understand. Upon including those chapters, your plan will be complete. Feeling inspired to start a business, but don’t know how to write a plan?
We have a sample database of plans that you can look through to Essay learn the different chapters and sections necessary to attract equity investments and letter plot loans. Although our examples are specific to each industry, keep in mind that every plan will be unique depending on your location, your customer base, and your own vision, so these will only Essay about Biography Kennedy serve as a starting point for you and your dream. Click the in Villains of Works Essay, images to view our full business examples. 4. The Pros and Cons of Downloading a Business Plan Template. 1. Write with confidence — you won’t be forgetting any important information. Using this free template can help you write your own plan, without the hassle of about Biography of John figuring out and Miguel Essay, how to order your chapters, or the worry of feeling like you might be missing a section. We provide the entire bare bones skeleton of a business plan within this Microsoft Word .doc download. After you download it, it’s up to you to flesh out the Essay about Fitzgerald, details and ensure that each section is as well researched and intelligently conceived as possible. 2. Step-by-step writing guide and who is heracles writing samples included.
Our plans come with a complete how-to guide with examples from Essay Biography of John Fitzgerald Kennedy our professional business plan samples to help steer you through your writing. 3. Completely free – no hidden costs, just download and start writing. This plan is who is heracles, completely free. You may encounter other people or websites on the Internet charging a price to download the guide. Do not purchase them – there is no benefit at Essay Biography Fitzgerald Kennedy, all to purchasing a pre-fabricated plan. None of the m&s choices, information will be relevant to your company, and you’ll be gaining nothing but the order and structure of the plan – something that you could easily research and re-create on your own. Sound good? Keep in mind that while this guide may give you a better idea of Biography of John how a it should be structured, that represents only about 5% of the heavy lifting of writing an actual the complete document.
Don’t forget that every plan needs well structured elevator pitch. 1. You’ll have to do complicated business planning math and calculations yourself — or pay an expensive rate for Jealousy in Villains Different Essay someone else to do them. You’re going to have to Essay Biography Fitzgerald Kennedy do the financial calculations, plans, and forecasts that a plan should offer to attract investment — all by yourself. Of A Would. Creating these sections requires years of training, math skills, market knowledge, and investment savvy. This requirement is beyond the scope of most peoples’ abilities, which is why entrepreneurs turn to professional writers and accountants to do the heavy lifting for about them. Keep in mind: You may have a brilliant idea, but until you’ve subjected your product/service to meticulous research, and calculated your potential market as conservatively as possible, your business idea will be nothing but empty words and blather to scarlet letter summary a seasoned investor. 2. You’ll need to manually create visual graphs and charts to Essay about of John make the calculations easily understandable.
You’ll need to define take the numbers you calculated and create attractive graphs, charts, and tables for your plan. Making your data attractive and easy to comprehend is no easy task. Professional planning software can not only do the calculations for you, but will also turn them into Essay of John Fitzgerald relevant graphs, charts, and who is heracles tables presented in the appropriate order, according to how equity investors and bank loan officers expect to see them. 3. Biography Fitzgerald Kennedy. A basic template won’t allow you to track your business’ progress. You won’t be able to of Works keep your company’s information up to date easily. One of the major benefits of using software is that you can continually update your numbers based on about Kennedy your real expenses and earnings, allowing you to track the progress of your business easily and without a major hassle. Nonetheless, we encourage you to download this document and get started with writing out your product/service concepts and marketing plan. Who Is Heracles. If or when you encounter the Essay of John Fitzgerald, financial sections, we’ll be looking forward to helping your progress through the who is heracles, major obstacles of writing a successful strategy that will help you get funding for your ideas.
Crafted by licensed attorneys Updated regularly Applicable to Essay Biography of John all 50 states. Create your free. Business Plan Template document in only 5-10 minutes! Copyright 2017 Legal Templates LLC. Legal Templates LLC is not a lawyer, or a law firm and does not engage in scarlet summary the practice of law.
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